Private Label Buyer

Bakery Leads the Way in May PL Print Promotions

July 11, 2011

The bakery aisle saw the strongest private label print promotions for the month of May. The section accounted for, on average, 40 percent more print promotion than other categories.


These findings emerged in an analysis of supermarket print ad circulars done exclusively for PLBuyer's eReport by Chicago-based research firm MarketTrack.


The dairy category followed behind the bakery aisle with 26 percent private label print promotion for the month of May. Next were the deli case, frozen foods and general grocery items. Private label health and beauty care items and drinks were the least promoted, MarketTrack found.