Bright Future for Private Label Will consumers who switched to lower-priced store brands during the recession continue to buy them even after the economy improves? The answer, according to a new survey, is an emphatic, "Yes!"
The Wave of the Future An annual report on "The Future of Retailing" predicts significant changes in the retail landscape over the next five years, as consumers continue to eschew traditional grocery formats in favor of non-traditional alternatives.
Digest This! According to a new report, the success of "gut-friendly" yogurt products such as Activia and Yakult represents just the beginning of a digestive health movement in this country, where the number of people who suffer from digestive complaints is expected to rise to almosta quarter of the U.S. population.
According to a new report from Troy, Mich.-based Clear Seas Research, a subsidiary of PL Buyer parent company BNP Media, a whopping 91 percent of retailers surveyed in May said they intend to expand their private label offerings over the next several years.
Many of us think in terms of one big annual event, like we do with a birthday. But that’s not the way to think about the major potential upside for ongoing, 24/7 events that focus on our store brand programs.
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Retailers are finding social media utilities to be the next marketing frontier for connecting consumers with their private label programs and products.
by RandyHofbauer
Operation Expansion We could say that 2009 is shaping up to be a big year for the Montvale, N.J.-based Great Atlantic & Pacific Tea Co. Inc. (A&P), but that would be a huge understatement. After all, the company celebrated the New Year by marking its 150th anniversary — a milestone no other grocery retailer has reached. What’s more, A&P is continuing its year-long party with a massive expansion of its “Own Brands” private label program.
by KathieCanning
Home is Hot Thanks to the lousy economy, home cooking is where it's at today. Maybe that's one reason PL Buyer’s 2009 "Hot List: Foods" includes a record 146 entries — an increase of more than 100 percent over last year.
Giving research reach Be a part of our White Papers program by submitting your research, surveys and studies. For more information, contact Editor Kathie Canning.
Manufacturers or retailers need to identify brands that best fit their needs before they pay to license them. And licensing partnerships must be strategic and serve the needs of parties on all sides of the equation – brands, manufacturers and retailers – to succeed.
