Editor's Insight
With U.S. private label penetration at an all-time high, retailers need to make this the year of own brand marketing, says Kathie Canning, editor in chief.
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Randy's Ramblings
Randy Hofbauer, managing editor, takes a look at how retailers could make the grocery shopping experience more enjoyable for consumers who currently dread the task.
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Guest Commentary
Guest columnist Ted Mininni says retailers should think about leveraging their brands to deliver quality at a premium level, innovative product features and segmented offerings that are most relevant to the customers in their markets.
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Finding the Right Balance
Pricing is not the only way to win over cash-strapped consumers. An increase in merchandising activity also goes a long way, according to a new report from Information Resources Inc.
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Staying Fresh in a Spoiled Economy
Maintaining low prices is important to Fresh & Easy. In fact, as the economy worsened in 2009 and consumers demanded more value offerings from stores, the retailer expanded its national-brand-equivalent (NBE) tier.
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Getting Saucy
Whether consumers are mixing up a big bowl of pasta or basting a slab of ribs, one thing is for certain: The sauce is the boss. And as more consumers ditch the restaurant scene to take shelter in their kitchens, they’re turning to store shelves for sauces and marinades that provide a restaurant-style experience at home.
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Paper Chase
As fans of “The Office” might recall, Michael Scott, the bumbling branch manager of the fictional Dunder Mifflin paper enterprise, once promised “limitless paper for a paperless world” in a commercial promoting his company. But here in the real world, you’ll still find the demand for paper strong — particularly outside the office environment in the consumer paper products space.
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Want to see your private label products featured in PL Buyer? Send product releases, photos or samples to Randy Hofbauer, managing editor; hofbauerr@bnpmedia.com. |
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Branding and Packaging of Private Label
Today, private label is no longer the plain stepsister of branded offerings. PLMA's 2009 Private Label Yearbook reported that private label sales in the United States jumped by more than 10% in 2008, hitting a record high of $83.3 billion — particularly impressive given the onset of the recession last year.
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