Mass Merchandisers

Stores with typically large formats typically offering a wide range of product categories.

ARTICLES

Private Eye: Store Brand Household Sweep

Our secret shoppers compare Household Products at their local drug, mass merchandiser and grocery retailers.

Each month, PLBuyer sends its secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up.


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Private Eye: Freshly Baked Private Brands

Our secret shoppers seek to find if their local retailers' private label bakery products are a great value - or half-baked ideas.

Each month, we send our secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up. This month, PLBuyer sent three of its secret shoppers to check out trends in Bakery/Baked Goods.


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Exclusive Look at Private Label: Great Value Naturals

Last November Walmart entered the “green” cleaning space with the introduction of Great Value Naturals (GVN), a private brand of all-natural household cleaners. 


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Evolution of the Discount Channel

Savings and successful private label programs at discount retailers have shown a worthwhile value to many—paving the way for expansion in the discount channel in 2014.

Unlike many retail stores, brick-and-mortar shops in the discount channel have been able to successfully evolve during hard economic times—so much so, in fact, to the point that many of the discount retailers are announcing expansion in 2014.


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Focus on Digital: Madness Can Be a Sane Choice For Engaging Promotions

As we escape the cold, wintery doldrums of February, March brings the promise of spring, warmer weather and the unshakable grip of one of America’s greatest pastimes: the office March Madness pool.


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Following The Buzz

Health and Value Through Private Label

By now, many of you may have forsaken your New Year’s resolutions or, if they involved proclamations of healthier living, perhaps put them off until spring when the weather reminds you of approaching beach trips and bathing suits.


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Target Goes International with Peter Pilotto Launch

Target will launch its new exclusive fashion collaboration with Peter Pilotto February 9, offered internationally through Net-A-Porter.com.


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Category Insights: Growing Frozen Store Brand Appetizer Sales

Ethnic, upscale and healthier products help differentiate the range of available frozen store brand appetizers.

According to the September 2013 “Frozen Food Market” report from Transparency Market Research, the global frozen food market is projected to reach $293.75 billion by 2019, up from $224.74 billion in 2012.


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Dollar General Edges Out Walmart in Kantar Retail Price Point Survey

Dollar General tops Kantar Retail’s opening price point survey, narrowly beating out Walmart Supercenter, with private labels having a more significant impact than before. 


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Consumer Reports Tests Store Brand Dish Detergents

Consumerreports.org recently tested store-brand dishwasher detergents from Costco, Kmart, Target, Trader Joe's, Walgreens, Whole Foods, and other retailers.


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Multimedia

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November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

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