- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
In an interesting expansion on trialing tactics, Stop & Shop will again promote its store brands through a “Buy Theirs, Get Ours Free Challenge.”
As any cultural anthropologist worth their salt will tell you, the highly nuanced historical relationship between human societies and their surrounding environments factors greatly into evolutionary progress. In much the same way, the catalysts driving private label retail growth within key retail organizations in various countries around the world has created playing fields with distinctions—and category penetration—not yet seen in the United States.
Everyone wants to know “what’s next.” When it comes to private label, you can usually look overseas for answers. This is particularly true for social and digital marketing, as retailers in Europe and elsewhere have begun to create new and innovative digital experiences for their shoppers.
The playing field for nationally branded and private label retail grocery products has seen a considerable shift in recent years as retailers put more effort into their private label lines, diversifying the types of products offered, getting more involved in the manufacturing process, and sometimes investing in marketing and advertising of private label to varying degrees.
As retailers seek to grow their private label portfolios, gaining a stronger footing in existing categories and breaking new ground with fresh penetration into categories that previously didn’t have any private label representation, they inevitably face ongoing competition with national brands.
Private label dairy products like whole milk and natural shredded cheese remain behemoths of the industry, with options easily found in almost any store.
Select aspects of product positioning can help private label continue to slice into a greater share of the cheese market, including highlighting state of origin and quality metrics.
Retailers today have begun to morph into lifestyle-based extensions of their shoppers—they aspire to become regular destinations, meeting myriad needs, and are evolving into brands themselves.
Unlike many retail stores, brick-and-mortar shops in the discount channel have been able to successfully evolve during hard economic times—so much so, in fact, to the point that many of the discount retailers are announcing expansion in 2014.
The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.