Grocery

Stores of varying formats with primary emphasis on a moderate to wide selection and range of traditional grocery categories, but can also offer prescription drugs, personal care, and more.

ARTICLES

Private Eye: Freshly Baked Private Brands

Our secret shoppers seek to find if their local retailers' private label bakery products are a great value - or half-baked ideas.
By Douglas J. Peckenpaugh
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Each month, we send our secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up. This month, PLBuyer sent three of its secret shoppers to check out trends in Bakery/Baked Goods.


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Category Insights: Frozen Store Brand Trend Synergies

Not keeping up with trends can lead to stagnation, and Frozen Foods segments like bread, dough and ice cream are facing their fair share of shifts.
By Barbara T. Nessinger
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A look at select subsets of private label Frozen Foods illustrates the ever-shifting dynamics of shopper preferences for specific types of generally the same foods.


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Category Insight: Healthful Quick Fixes

As health-and-wellness takes a foothold in beverages, the market shifts, spotlighting juice, smoothies and water.
By Jeanette Driscoll
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We’ve come a long way from plain juice and water. With the current focus on anytime, anywhere meals, more consumers are looking for a nutritious quick fix in liquid form.


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Private Eye: Frozen Store Brand Competition Heats Up

Our investigations into private label vs. national brand ice cream and novelties show strong price sensitivity, while frozen breads/dough has room to grow.
By Douglas J. Peckenpaugh
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In order to provide a real-world look inside vital and emerging private label categories, every month we deploy secret shoppers across the country to compare prices and investigate the real-world promotional and merchandising tactics retailers are employing to drive shopper interest and sales.


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‘Buy Theirs, Get Ours Free’

By Douglas J. Peckenpaugh
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In an interesting expansion on trialing tactics, Stop & Shop will again promote its store brands through a “Buy Theirs, Get Ours Free Challenge.” 


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International Store Brand Inspirations

Myriad retailers around the world merit study as U.S. companies seek creative approaches for growing their store brand businesses
By Douglas J. Peckenpaugh
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As any cultural anthropologist worth their salt will tell you, the highly nuanced historical relationship between human societies and their surrounding environments factors greatly into evolutionary progress. In much the same way, the catalysts driving private label retail growth within key retail organizations in various countries around the world has created playing fields with distinctions—and category penetration—not yet seen in the United States.


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Focus on Digital

What Digital Looks Like Overseas

By Jim Wisner
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Everyone wants to know “what’s next.” When it comes to private label, you can usually look overseas for answers. This is particularly true for social and digital marketing, as retailers in Europe and elsewhere have begun to create new and innovative digital experiences for their shoppers.


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Private Label and National Brands - Today's Changing Retail Dynamics

Selected highlights from a recent PLBuyer panel discussion at FMI Connect as part of the Private Brands Summit
By Douglas J. Peckenpaugh
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The playing field for nationally branded and private label retail grocery products has seen a considerable shift in recent years as retailers put more effort into their private label lines, diversifying the types of products offered, getting more involved in the manufacturing process, and sometimes investing in marketing and advertising of private label to varying degrees.


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Doug's Drift

Private Label and National Brands - A Group Effort

By Douglas J. Peckenpaugh
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As retailers seek to grow their private label portfolios, gaining a stronger footing in existing categories and breaking new ground with fresh penetration into categories that previously didn’t have any private label representation, they inevitably face ongoing competition with national brands.


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Private Eye

Store Brand Dairy Delights

Our secret shoppers head to their local retailers to discover new dairy details, pitting private label vs. national brands.
By Jamie Grill-Goodman
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Private label dairy products like whole milk and natural shredded cheese remain behemoths of the industry, with options easily found in almost any store.


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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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