Grocery

Stores of varying formats with primary emphasis on a moderate to wide selection and range of traditional grocery categories, but can also offer prescription drugs, personal care, and more.

ARTICLES

The Editors' Table: October 2014

When I decided to go vegetarian in the mid-1990s, options were still pretty limited, and store brand meat and dairy substitutes were pretty much unheard of.


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Private Eye: Store Brand Household Sweep

Our secret shoppers compare Household Products at their local drug, mass merchandiser and grocery retailers.

Each month, PLBuyer sends its secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up.


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Category Insight: Pasta/Rice/Potatoes

With pasta and rice already in most pantries across America, the trick for private label is to develop sound strategies to make products stand out.

Stocked in cabinets and pantries across the country, dry goods, such as pasta and rice, are staple items in the American diet. Such high consumption leads consumers to seek out affordable options, which is where private label products step in and offer shoppers their desired savings.


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U.S. Private Label Excellence

The annually anticipated Top 35 Private Label Retailers list epitomizes U.S. private label strength through innovation and brand-building.

While private label business within the United States continues to moderate, with growth continuing in several key categories, we perennially see a selection of retailers who take private label to the next level.


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Doug's Drift

Opportunities for Store Brand Produce

Safeway went on record back in 2013 stating that over the ensuing decade they would transform into a wellness company that happens to sell food (and one with significantly more reach in the wake of the merger with Albertsons under the corporate umbrella of Cerberus Capital Management).


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Private Eye: Freshly Baked Private Brands

Our secret shoppers seek to find if their local retailers' private label bakery products are a great value - or half-baked ideas.

Each month, we send our secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up. This month, PLBuyer sent three of its secret shoppers to check out trends in Bakery/Baked Goods.


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Category Insights: Frozen Store Brand Trend Synergies

Not keeping up with trends can lead to stagnation, and Frozen Foods segments like bread, dough and ice cream are facing their fair share of shifts.

A look at select subsets of private label Frozen Foods illustrates the ever-shifting dynamics of shopper preferences for specific types of generally the same foods.


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Category Insight: Healthful Quick Fixes

As health-and-wellness takes a foothold in beverages, the market shifts, spotlighting juice, smoothies and water.

We’ve come a long way from plain juice and water. With the current focus on anytime, anywhere meals, more consumers are looking for a nutritious quick fix in liquid form.


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Private Eye: Frozen Store Brand Competition Heats Up

Our investigations into private label vs. national brand ice cream and novelties show strong price sensitivity, while frozen breads/dough has room to grow.

In order to provide a real-world look inside vital and emerging private label categories, every month we deploy secret shoppers across the country to compare prices and investigate the real-world promotional and merchandising tactics retailers are employing to drive shopper interest and sales.


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‘Buy Theirs, Get Ours Free’

In an interesting expansion on trialing tactics, Stop & Shop will again promote its store brands through a “Buy Theirs, Get Ours Free Challenge.” 


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Multimedia

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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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