Drug

Stores with typically small to medium formats with primary emphasis on prescription drugs and OTC/healthcare, personal care and cosmetics, but can also offer a range of grocery products and/or foodservice.

ARTICLES

Private Eye: Store Brand Household Sweep

Our secret shoppers compare Household Products at their local drug, mass merchandiser and grocery retailers.

Each month, PLBuyer sends its secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up.


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Top Cosmetics and OTC/Healthcare Trends

Cosmetics and OTC/Healthcare trend insight for future private label product development ideas.


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Drug Channel Update

Pivotal private label moves by the top three chain drug stores charts pathways for future growth.

Last year’s Top 35 Private Label Retailers list included the top three drug store chains in the United States: CVS, Walgreens and Rite Aid. CVS took the highest position at No. 4, with estimated 2012 private label sales of $21.4 billion.


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Category Insight: Store Brand Spreads

Specialty products and attributes drive spreads sales.

The Spreads category has begun to see more diversity, with a nice selection of products beginning to appear at drug and dollar stores, as well as the usually solid grocery channels.


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DIY Empowerment Through Store Brands

DIY (“do it yourself”) as an ethic and movement has a long and storied history, perhaps tracing roots back to ancient Greek-Italian cultures in southern Italy who constructed elaborate, high-end IKEA-like buildings complete with coded symbols on the end of the mass-produced, interconnecting parts illustrating assembly details—groundwork and inspiration for private label long before A&P began pivotal branding its own baking powder in the late 19th century.


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Take Two and 'Like' Me in the Morning

For most shoppers, a lot of the products they buy are choices—no one needs a pint of ice cream. However, when it comes to health care, many products fall under the scope of “needs.”


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Private Eye: Personal Care Potential

Our secret shoppers demonstrate how encouraging product sampling might increase store brand Personal Care penetration

Each month, we send out secret shoppers located in various parts of the country to investigate the real-world promotional and merchandising tactics employed by retailers across multiple channels.


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Retail Branding Through Foodservice

In-store foodservice provides a distinct opportunity to bolster retailer branding - and drive revenue growth.

Retailers today have begun to morph into lifestyle-based extensions of their shoppers—they aspire to become regular destinations, meeting myriad needs, and are evolving into brands themselves.


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Doug's Drift

Big-Picture Branding

Retailers are quickly evolving into more than just a means to an end—well beyond simple transaction—and the captivating aspect of that picture is lifestyle branding.


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Cover Story

Top 35 Private Label Retailers

U.S. retail giant Walmart again leads the private brand pack on our exclusive annual Top 35 list—one that saw some significant shifts.

The private label business in the United States continues to accelerate, growing in diversity and focus. While consolidation ever changes the look of the playing field, U.S. retailers clearly see the strength in promotion and development of their store brands.


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Multimedia

Videos

Image Galleries

October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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