Private Label vs. National Brands

Read about private label products in comparison to their national brand competitors.

ARTICLES

PLMA's Store Brands Reality Trade Show Preview

PLMA's Store Brands Reality Trade Show will take place November 16–18 at the Rosemont Convention Center in Rosemont, Ill.

It’s that time of year again. No, not Thanksgiving—although the private label industry has much to give thanks for this year per Nielsen Company, which reports U.S. supermarket store brand unit market share has hit 23.4 percent, with dollar share now at 19.4 percent and total U.S. store brands sales surpassing $112 billion.


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Private Eye: Store Brand Household Sweep

Our secret shoppers compare Household Products at their local drug, mass merchandiser and grocery retailers.

Each month, PLBuyer sends its secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up.


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Private Label and Price Parity

After our latest period of analysis closed, we were given a comprehensive view of the first half of 2014.
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Private Eye: Freshly Baked Private Brands

Our secret shoppers seek to find if their local retailers' private label bakery products are a great value - or half-baked ideas.

Each month, we send our secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up. This month, PLBuyer sent three of its secret shoppers to check out trends in Bakery/Baked Goods.


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PLBuyer Index: Cautious Moves and More Rollercoaster Rides

HBC posts some incremental progress while private label faces questions about consistency.

Our most-recent 4-week period closed on June 15, providing our first hints into the summer season and private label’s opportunities.


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Private Eye: Frozen Store Brand Competition Heats Up

Our investigations into private label vs. national brand ice cream and novelties show strong price sensitivity, while frozen breads/dough has room to grow.

In order to provide a real-world look inside vital and emerging private label categories, every month we deploy secret shoppers across the country to compare prices and investigate the real-world promotional and merchandising tactics retailers are employing to drive shopper interest and sales.


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PLBuyer Index: Big-Picture Private Label Strength

Bakery’s back, Edible and Frozen are slipping, but the big picture’s still rosy for private label.

The May 2014 4-week period closed on May 19, providing early insight into spring and a view into private label’s health as the school year began to come to a close.


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IDDBA Trend Takeaways—Retailer Branding Through Value

Building value-driven attributes into store brand perishables lines can boost variety and selection, doing much to build shopper loyalty and repeat purchase.


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ALDI and Lidl Seek Private Label and National Brand Balance

Every retail dynamic—dialed down to organization, channel, region, current and aspirational shopper demographics, etc.—has an inherently advantageous mix of private label and national brands in every category. But hitting that sweet spot is rarely a result of happenstance—and it rarely stands still.


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Private Eye: Personal Care Potential

Our secret shoppers demonstrate how encouraging product sampling might increase store brand Personal Care penetration

Each month, we send out secret shoppers located in various parts of the country to investigate the real-world promotional and merchandising tactics employed by retailers across multiple channels.


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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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