Private Label vs. National Brands

Read about private label products in comparison to their national brand competitors.

ARTICLES

Private Eye: Freshly Baked Private Brands

Our secret shoppers seek to find if their local retailers' private label bakery products are a great value - or half-baked ideas.
By Douglas J. Peckenpaugh
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Each month, we send our secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up. This month, PLBuyer sent three of its secret shoppers to check out trends in Bakery/Baked Goods.


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PLBuyer Index: Cautious Moves and More Rollercoaster Rides

HBC posts some incremental progress while private label faces questions about consistency.
By Nikki Baird
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Our most-recent 4-week period closed on June 15, providing our first hints into the summer season and private label’s opportunities.


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Private Eye: Frozen Store Brand Competition Heats Up

Our investigations into private label vs. national brand ice cream and novelties show strong price sensitivity, while frozen breads/dough has room to grow.
By Douglas J. Peckenpaugh
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In order to provide a real-world look inside vital and emerging private label categories, every month we deploy secret shoppers across the country to compare prices and investigate the real-world promotional and merchandising tactics retailers are employing to drive shopper interest and sales.


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PLBuyer Index: Big-Picture Private Label Strength

Bakery’s back, Edible and Frozen are slipping, but the big picture’s still rosy for private label.
By Nikki Baird
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The May 2014 4-week period closed on May 19, providing early insight into spring and a view into private label’s health as the school year began to come to a close.


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IDDBA Trend Takeaways—Retailer Branding Through Value

By Douglas J. Peckenpaugh
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Building value-driven attributes into store brand perishables lines can boost variety and selection, doing much to build shopper loyalty and repeat purchase.


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ALDI and Lidl Seek Private Label and National Brand Balance

By Douglas J. Peckenpaugh
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Every retail dynamic—dialed down to organization, channel, region, current and aspirational shopper demographics, etc.—has an inherently advantageous mix of private label and national brands in every category. But hitting that sweet spot is rarely a result of happenstance—and it rarely stands still.


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Private Eye: Personal Care Potential

Our secret shoppers demonstrate how encouraging product sampling might increase store brand Personal Care penetration
By Douglas J. Peckenpaugh
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Each month, we send out secret shoppers located in various parts of the country to investigate the real-world promotional and merchandising tactics employed by retailers across multiple channels.


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PLBuyer Index: Days of Moderation and Balance

Rapid growth slows somewhat possibly indicating the beginning of a period of moderation
By Nikki Baird
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April’s 2014 4-week period that closed on April 20 give a fairly complete glimpse of how private label faired during the Easter holiday shopping period.


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Private Label and National Brands - Today's Changing Retail Dynamics

Selected highlights from a recent PLBuyer panel discussion at FMI Connect as part of the Private Brands Summit
By Douglas J. Peckenpaugh
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The playing field for nationally branded and private label retail grocery products has seen a considerable shift in recent years as retailers put more effort into their private label lines, diversifying the types of products offered, getting more involved in the manufacturing process, and sometimes investing in marketing and advertising of private label to varying degrees.


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Doug's Drift

Private Label and National Brands - A Group Effort

By Douglas J. Peckenpaugh
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As retailers seek to grow their private label portfolios, gaining a stronger footing in existing categories and breaking new ground with fresh penetration into categories that previously didn’t have any private label representation, they inevitably face ongoing competition with national brands.


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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

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