Private Label vs. National Brands

Read about private label products in comparison to their national brand competitors.

ARTICLES

ALDI and Lidl Seek Private Label and National Brand Balance

July 7, 2014

Every retail dynamic—dialed down to organization, channel, region, current and aspirational shopper demographics, etc.—has an inherently advantageous mix of private label and national brands in every category. But hitting that sweet spot is rarely a result of happenstance—and it rarely stands still.


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Private Eye: Personal Care Potential

Our secret shoppers demonstrate how encouraging product sampling might increase store brand Personal Care penetration
June 30, 2014

Each month, we send out secret shoppers located in various parts of the country to investigate the real-world promotional and merchandising tactics employed by retailers across multiple channels.


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PLBuyer Index: Days of Moderation and Balance

Rapid growth slows somewhat possibly indicating the beginning of a period of moderation
June 30, 2014

April’s 2014 4-week period that closed on April 20 give a fairly complete glimpse of how private label faired during the Easter holiday shopping period.


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Private Label and National Brands - Today's Changing Retail Dynamics

Selected highlights from a recent PLBuyer panel discussion at FMI Connect as part of the Private Brands Summit
June 30, 2014

The playing field for nationally branded and private label retail grocery products has seen a considerable shift in recent years as retailers put more effort into their private label lines, diversifying the types of products offered, getting more involved in the manufacturing process, and sometimes investing in marketing and advertising of private label to varying degrees.


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Doug's Drift

Private Label and National Brands - A Group Effort

June 30, 2014

As retailers seek to grow their private label portfolios, gaining a stronger footing in existing categories and breaking new ground with fresh penetration into categories that previously didn’t have any private label representation, they inevitably face ongoing competition with national brands.


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Private Eye

Store Brand Dairy Delights

Our secret shoppers head to their local retailers to discover new dairy details, pitting private label vs. national brands.
May 30, 2014

Private label dairy products like whole milk and natural shredded cheese remain behemoths of the industry, with options easily found in almost any store.


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Category Insight: Private Label Bakery Rising

May 29, 2014

Baked goods are alive and well in retail, but distinct factors are driving individual segments.


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Category Insight: Store Brand Coffee & Tea - Caffeinated Convenience

Single-cup coffee, refrigerated RTD drinks and instant tea are the buzz in caffeinated beverages.
May 29, 2014

If convenience is a primary theme of private label this year, coffee and tea could easily be main characters.


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Private Label Bakery and Deli Shine

We see a strong start for the first quarter of 2014 - particularly for Bakery and Deli.
May 29, 2014

The first quarter 2014 has come to a close, and the results are in for private label: a strong start to the year.


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Doug's Drift

Strategic Investments in Private Label

May 29, 2014

You’ve likely already noticed that we’ve been busy here at PLBuyer—as I’m sure you’ve also been busy, since the private label industry continues to mature and folks across the board are continually sharpening their private label tactical approaches.


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Multimedia

Videos

Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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Innovation

Which private label category is currently seeing the most innovation?
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