- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
The playing field for nationally branded and private label retail grocery products has seen a considerable shift in recent years as retailers put more effort into their private label lines, diversifying the types of products offered, getting more involved in the manufacturing process, and sometimes investing in marketing and advertising of private label to varying degrees.
As retailers seek to grow their private label portfolios, gaining a stronger footing in existing categories and breaking new ground with fresh penetration into categories that previously didn’t have any private label representation, they inevitably face ongoing competition with national brands.
Pet products have seen relatively flat sales, so retailers are working to develop products that stand out, with health-and-wellness a key premium approach.
Check out the new non-food and food products for March.
Whole Foods Market might only currently sit at No. 30 on the PLBuyer Top 35 Private Label Retailers list, but this landmark retailer continues to make moves that will add significant momentum to its business—most notably in the areas of private label and overall retailer branding.
This month’s new non-food products include a Pet Latch, Cheddar Blasts pet food and narrow neck PET bottles.
This month’s new non-food products include Regenerating Eye Lifting Serum, Sensitive Skin Soap Bars, Cheddar Pet Food, Freezer-Grade Rollstock, and Cardboard Bottles.
In conjunction with its expansion of the Pet Care Pavilion for 2013, PLMA announced that a special pet care seminar for exhibitors and retail buyers will be held on Sunday afternoon, November 17.
Vets Plus, Inc. has added production equipment for cold and heat extruded jerky for pets, available for private label.
Whole Foods Market promotes new private label Whole Paws pet food with free samples and swag in stores.