OTC/Healthcare

Antacids, cold, cough, creams, medicine, ear care, first aid, homeopathic, incontinence, laxatives, nasal care, nutritional supplements, ointments, pain remedies and vitamins.

ARTICLES

Private Eye: OTC/Healthcare

Our secret shoppers review OTC /Healthcare products at drug and mass merchandiser retailers and find significant savings.

Each month, PLBuyer sends its secret shoppers out to investigate the prices and promotions of several U.S. retailers and report back on how each store’s private label brands hold up.


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Top Cosmetics and OTC/Healthcare Trends

Cosmetics and OTC/Healthcare trend insight for future private label product development ideas.


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Drug Channel Update

Pivotal private label moves by the top three chain drug stores charts pathways for future growth.

Last year’s Top 35 Private Label Retailers list included the top three drug store chains in the United States: CVS, Walgreens and Rite Aid. CVS took the highest position at No. 4, with estimated 2012 private label sales of $21.4 billion.


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The Editors' Table: August 2014

When it comes to Personal Care, once I find a product I like, I stick with it—for a long time. For as long as I can remember, I bought one kind of national brand razor and cartridges.


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Category Insight: Challenges and Champions of Store Brand Healthcare

Private label shows strong performances—and significant promise in several OTC/Healthcare segments.

The OTC/Healthcare category includes a tremendous range of products—and shoppers often have a strong preference for private label in these product areas.


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The Hot List: Non-Food

Forward-trending store brand products to watch

Over 80 segments made the cut for this year’s Hot List for non-food products, with some new items of interest surfacing, and others jockeying up and down through the ranks.


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DIY Empowerment Through Store Brands

DIY (“do it yourself”) as an ethic and movement has a long and storied history, perhaps tracing roots back to ancient Greek-Italian cultures in southern Italy who constructed elaborate, high-end IKEA-like buildings complete with coded symbols on the end of the mass-produced, interconnecting parts illustrating assembly details—groundwork and inspiration for private label long before A&P began pivotal branding its own baking powder in the late 19th century.


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Take Two and 'Like' Me in the Morning

For most shoppers, a lot of the products they buy are choices—no one needs a pint of ice cream. However, when it comes to health care, many products fall under the scope of “needs.”


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International Store Brand Inspirations

Myriad retailers around the world merit study as U.S. companies seek creative approaches for growing their store brand businesses

As any cultural anthropologist worth their salt will tell you, the highly nuanced historical relationship between human societies and their surrounding environments factors greatly into evolutionary progress. In much the same way, the catalysts driving private label retail growth within key retail organizations in various countries around the world has created playing fields with distinctions—and category penetration—not yet seen in the United States.


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Private Eye: OTC

Cold Season Approaches

Our secret shoppers head to their local retailers to find out what’s happening in the OTC aisles.

Private label cough syrup rose more than 16 percent to almost $127 million, with a 36 percent share of the category, according to SymphonyIRI Group data for the latest 52 weeks ending August 11, 2013.


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IMAGE GALLERIES

August 2014 New Non-Food Products

This month’s featured new non-food products are congestion relief tablets, foaming hand soap and nail polish.

Multimedia

Videos

Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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