Cereal

Breakfast, cereal mix, granola, grits, hot cereal, instant, muesli, oatmeal, oats and ready-to-eat (RTE)

ARTICLES

Category Insights—Store Brand Breakfast Is Served

When it comes to breakfast, private label hasn’t been resting on its laurels—but innovation must continue in order to see more category penetration.
March 1, 2014

The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.


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Market Force Study Says 96 Percent of Consumers Buy Private Label Groceries

August 13, 2013

Nearly all consumers buy private label products when grocery shopping, according to a new study of 6,600 consumers conducted by Market Force Information.


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Post Set To Add Private Label Business

May 14, 2013

When Post Holdings conducted a call Monday to announce its quarterly earnings, it also was the company’s first public comment since announcing a deal to buy private label and branded businesses from Hearthside Food Solutions for $158 billion in cash.


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Post Moves Into Private Label Snacks After Hearthside Acquisition

May 9, 2013

Post Holdings announced Thursday that it would buy the private label and branded cereal, granola, and snacks businesses of Hearthside Food Solutions.


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Original Flavor Instant Oatmeal

March 26, 2013

Simple Truth Organic Original Flavor Instant Oatmeal has been relaunched from the former brand Private Selection.


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Category Insights: Breakfast Foods

Rise and Shine

PLBuyer takes a look at the private label products that make up what a new Mintel report says is a 19 percent share of breakfast foods sales, with dollar sales up 4.3 percent from 2011.
March 14, 2013

As National School Breakfast Week occurs this month (March 4-8), undoubtedly many parents will contemplate how important breakfast is for their children and themselves.


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H-E-B Cereal Box Design Contest

H-E-B will use kid-created design
February 8, 2013

H-E-B will will use a kid-created design for its H-E-B Toasted Oats and H-E-B Honey Nut Toasted Oats cereals.


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Cereal Weakness Hurts Ralcorp Earnings

August 8, 2012

St. Louis-based private label food maker Ralcorp Holdings Inc. said Wednesday that sales at its cereal products business fell 10 percent in the third quarter, leaving the company just shy of analysts’ expectations for the quarter.


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Ralcorp Announces Restructuring

August 1, 2012

St. Louis-based Ralcorp Holdings Inc. on Wednesday announced that it has begun a strategic restructuring program that will create a single center-store private label food company, providing pretax savings of $26 million to $31 million in fiscal 2013.


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IMAGE GALLERIES

June 2014 New Food Products

This month’s new food products include salmon burgers, stuffed flatbreads, BBQ sauce, maple crunch spread, oatmeal, microwave-in-bag potatoes, flavored coffee, chicken tikka masala, and more.

Multimedia

Videos

Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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