Bakery/Baked Goods

Bagels, bread, brownies, buns, cakes, cookies, frozen, in-store bakery, muffins, pies, refrigerated, rolls and shelf stable.

ARTICLES

Private Eye: Freshly Baked Private Brands

Our secret shoppers seek to find if their local retailers' private label bakery products are a great value - or half-baked ideas.

Each month, we send our secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up. This month, PLBuyer sent three of its secret shoppers to check out trends in Bakery/Baked Goods.


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PLBuyer Index: Big-Picture Private Label Strength

Bakery’s back, Edible and Frozen are slipping, but the big picture’s still rosy for private label.

The May 2014 4-week period closed on May 19, providing early insight into spring and a view into private label’s health as the school year began to come to a close.


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IDDBA Trend Takeaways—Retailer Branding Through Value

Building value-driven attributes into store brand perishables lines can boost variety and selection, doing much to build shopper loyalty and repeat purchase.


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Private Label Gluten-Free Pizza Opportunities

Private label stands to gain much by adding targeted high-use gluten-free products to its store brand Bakery/Baked Goods sets.


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Specialty Grocery Branding

The specialty grocery channel grows increasingly competitive as sales skyrocket.

Specialty grocery stores operating in gourmet, natural and organic product areas—and typically a tactical combination of all three—continue to capture more retail market share.


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Category Insight: Private Label Bakery Rising

Baked goods are alive and well in retail, but distinct factors are driving individual segments.


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Private Label Bakery and Deli Shine

We see a strong start for the first quarter of 2014 - particularly for Bakery and Deli.

The first quarter 2014 has come to a close, and the results are in for private label: a strong start to the year.


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Private Label Opportunities for Better-for-You and Affordable Indulgences

Today’s food climate has shown strong shopper desires for both better-for-you products and affordable indulgences, and opportunities abound for private label.


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Private Label Products Hot List - Food

Snacks, meal replacements, sugar-free, coffee and convenience all factored into the top dollar sales gains for private label in 2013.

Nearly 100 private label product subcategories spanning dozens of IRI categories made the cut for the 2013 iteration of the PLBuyer Hot List of foods, comprised of subcategories that saw 10 percent or more dollar sales growth over the course of the year across supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains the 52 weeks ending December 29, 2013. 


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New Products: February 2014

This month’s new food products include chai tea, red and green tortilla chips, Colby Jack cheese cracker cuts, chicken breast tenders, spinach tortillas and Belgian chocolate cups.


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Multimedia

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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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