Tactics

See what kinds of approaches are being used in the private label industry to address supply and managements issues.

ARTICLES

Cover Story

Omnichannel: The New Path to Purchase

Omnichannel poses multiple challenges—and significant opportunities for private label.
April 1, 2014

Omnichannel is one of the hottest topics in retail today. Econsultancy describes it as “an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.”


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New Products: April 2014

April 1, 2014

This month’s new food products include single-serve coffee, yogurt with toppings, gourmet lollipops, mini cheesecakes, crunchy cheese curls, red & white sour gummis, chocolate truffles, all-natural edamame, natural black tea, and dark chocolate-covered cranberries.


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Private Eye, Sauces: Store vs. National Brands

Our secret shoppers head to their local retailers to discover merchandising tactics related to private label sauces.
April 1, 2014

It seems private label sauce categories have plenty of room to grow. Meat sauce/marinade/glaze was up almost 15 percent to $41 million with only a 4 percent share, according to IRI data for the latest 52 weeks ending January 26, 2014.


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New Products: March 2014

March 1, 2014

Check out the new non-food and food products for March.


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Thinking Inside the Box: Cross Channel Time

March 1, 2014

Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.


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Inside Store Brand Paper and Plastic Products

Our secret shoppers head to their local retailers to discover details on paper and plastic goods.
March 1, 2014

Private label paper and plastic products boast remarkable shares, showing broad consumer acceptance, further backed by sales increases in each category our shoppers explored.


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Private Eye: Store Brand Snack Attack

Our secret shoppers head to their local retailers to find out what’s happening with snacks.
February 3, 2014

Private label nutritional snacks/trail mixes was up 16 percent to $425 million with a 32 percent share, according to SymphonyIRI Group data for the latest 52 weeks ending December 1, 2013.


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Focus on Digital: Why Store Brand Retail Should Go Mobile

February 3, 2014

Just when we thought we were beginning to understand the online retail experience, it is evolving again.


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Private Eye - Beverages

Private Label Pick-me-ups

Our secret shoppers head to their local retailers to find out what’s happening with beverages in both ready-to-drink and ready-to-brew products.
January 2, 2014

Both ready-to-brew and ready-to-drink (RTD) beverages are popular among consumers.


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Thinking Inside the Box

Private Label vs. Store Brand?

January 2, 2014

I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”


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Multimedia

Videos

Image Galleries

September 2013 New Non-Food Products

This month’s new non-food products include soft chews for dogs, bottle labeling technology, skin-care products, eyebrow razors, and baby-safe laundry detergent.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
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