- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
As private label struggles to gain traction in the cosmetics category, retailers are offering high-functioning and distinctive store brand products to remain competitive.
April’s 2014 4-week period that closed on April 20 give a fairly complete glimpse of how private label faired during the Easter holiday shopping period.
Private label paper products have performed well over the past year, according to IRI, with dollar sales increases from last year in all categories but one—disposable cups—greater than the national brands.
Baked goods are alive and well in retail, but distinct factors are driving individual segments.
If convenience is a primary theme of private label this year, coffee and tea could easily be main characters.
While talk around better-for-you foods continues, a mix of healthy—and less-healthy—snacks is still popular in the snack category.
Nearly 100 private label product subcategories spanning dozens of IRI categories made the cut for the 2013 iteration of the PLBuyer Hot List of foods, comprised of subcategories that saw 10 percent or more dollar sales growth over the course of the year across supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains the 52 weeks ending December 29, 2013.
The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.
Overall, private label had an excellent year. Over the 52-week rolling period, private label share of revenue is up over the prior period, and most of that was achieved by raising prices without losing substantial share in unit sales.