Data

The statistics and information you need to understand current growth trends in the private label industry.

ARTICLES

PLBuyer Index

2014's Private Label Early Winners and Losers

Private label and national brands raised prices, with private label showing a greater relative increase - and share of units did not fall.
April 1, 2014
As we settle into 2014, we turn the corner on the first complete year of the PLBuyer Index; our first reported period ended back in February 24, 2013.  

Read More

Category Insights—Store Brand Breakfast Is Served

When it comes to breakfast, private label hasn’t been resting on its laurels—but innovation must continue in order to see more category penetration.
March 1, 2014

The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.


Read More
PLBuyer Index

Holiday Brand Massacre or Private Label’s Big Price Move?

Private label excelled in 2013, but ends the year with a whimper.
March 1, 2014

Overall, private label had an excellent year. Over the 52-week rolling period, private label share of revenue is up over the prior period, and most of that was achieved by raising prices without losing substantial share in unit sales.


Read More

Turkey or Toast: How Private Label Fared for Thanksgiving

The PLBuyer Index is up, and the last period was one of the best of the year.
February 3, 2014

 The PLBuyer Index for the 4 weeks ending December 1, 2013 hit 103.9, up from 102.2. Private label share of revenue was up slightly, to 17.4 percent. Revenue was up 1.8 percent for national brands, but was up 2.3 percent for private label. 


Read More
PLBuyer Index

2013 Private Label Sales in Review

With cautiously optimistic numbers starting to come to the fore for U.S. economic growth and unemployment, the prospects for private label are more interesting than ever.
December 2, 2013

We’re in the midst of the winter holidays, so it’s that time of year to start looking back at the year behind us in anticipation of what the next year will bring.


Read More
Exclusives: Consumer Survey

Has Private Label’s Power Peaked?

How can retailers improve their private label business, positioning their store brands for renewed growth and consumer interest?
November 6, 2013

Does an improving economy mean a downturn in private label sales? Not necessarily. However, recent research from Perception Research Services (PRS) suggests some potential softening in select categories after years of steady growth.


Read More
PLBuyer Index

Private Label’s Coming Price Showdown

Will private label prices dip in November before taking their seasonal big rise in December, or will retailers again try to exercise some pricing muscle when it really counts?
November 6, 2013

For the four weeks ending September 8, 2013, the PLBuyer Index climbed to 101.6, up from last month’s rating of 99.7 (a score of 100.0 translates as a flat market). 


Read More
Cover Story

Top 35 Private Label Retailers

U.S. retail giant Walmart again leads the private brand pack on our exclusive annual Top 35 list—one that saw some significant shifts.
October 2, 2013

The private label business in the United States continues to accelerate, growing in diversity and focus. While consolidation ever changes the look of the playing field, U.S. retailers clearly see the strength in promotion and development of their store brands.


Read More
Exclusives: Consumer Survey

Consumer Attitudes Toward Online Grocery Shopping

This PLBuyer exclusive investigates current consumer perspectives on online grocery shopping with particular emphasis on private label.
October 2, 2013

Consumers are already accustomed to shopping online. But does that level of acceptance translate over to grocery items—and particularly store brand products?


Read More
PLBuyer Index

PLBuyer Index: Spotlight on Deli

Deli private label merchandise has been on a long upswing, culminating in this month’s very strong performance.
October 2, 2013

One of the key categories delivering positive results in the PLBuyer Index this month is Deli.


Read More

Multimedia

Videos

Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40px