It used to be that if your friends or family came to visit and you bought store brand products, it would be embarrassing and you’d try to hide them; just as you’d try to keep your crazy old Uncle Louie out of sight somewhere in the back of the house while you entertained in the living room.

 

But Publix, one of the first supermarket chains in the Southeast, is changing the way people feel about private label goods. In fact, it’s been said that some Floridians have even been spotted shopping at Walmart with their reusable Publix shopping bags because they want to be known as Publix shoppers - it’s considered a status symbol of sorts.