Consumer Data

Current data and analysis on consumer behavior, national trends, and category sales in the private label industry.

ARTICLES

Consumer Survey: Consumer Attitudes Toward Store Brands

A new exclusive survey shows price point can sway consumer purchase decisions toward either national brands or private label in several product categories.
February 3, 2014

This survey investigating attitudes to private label was sent to members of Consumer Science’s online U.S. panel with responses collected during December 2013.


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PLBuyer Index

Our Seasonal Non-Edible Rollercoaster

Insight into pricing strategies helps make sense of the seasonal swings we’re seeing in Non-Edible store brand products.
January 2, 2014

The total store PLBuyer Index is at 102.2 for the 52 weeks ending November 3, 2013.


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PLBuyer Index

2013 Private Label Sales in Review

With cautiously optimistic numbers starting to come to the fore for U.S. economic growth and unemployment, the prospects for private label are more interesting than ever.
December 2, 2013

We’re in the midst of the winter holidays, so it’s that time of year to start looking back at the year behind us in anticipation of what the next year will bring.


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Exclusives: Consumer Survey

Has Private Label’s Power Peaked?

How can retailers improve their private label business, positioning their store brands for renewed growth and consumer interest?
November 6, 2013

Does an improving economy mean a downturn in private label sales? Not necessarily. However, recent research from Perception Research Services (PRS) suggests some potential softening in select categories after years of steady growth.


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PLBuyer Index

Private Label’s Coming Price Showdown

Will private label prices dip in November before taking their seasonal big rise in December, or will retailers again try to exercise some pricing muscle when it really counts?
November 6, 2013

For the four weeks ending September 8, 2013, the PLBuyer Index climbed to 101.6, up from last month’s rating of 99.7 (a score of 100.0 translates as a flat market). 


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Exclusives: Consumer Survey

Consumer Attitudes Toward Online Grocery Shopping

This PLBuyer exclusive investigates current consumer perspectives on online grocery shopping with particular emphasis on private label.
October 2, 2013

Consumers are already accustomed to shopping online. But does that level of acceptance translate over to grocery items—and particularly store brand products?


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PLBuyer Index

PLBuyer Index: Spotlight on Deli

Deli private label merchandise has been on a long upswing, culminating in this month’s very strong performance.
October 2, 2013

One of the key categories delivering positive results in the PLBuyer Index this month is Deli.


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PLBuyer Index

PLBuyer Index: Spotlight on Frozen

Frozen category private label merchandise has been doing extremely well on the PLBuyer Index—one of the best categories in terms of overall performance.
September 12, 2013

In the dog days of summer, it seems only fair to take a closer look at performance of private label merchandise in the Frozen category.


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Special Report - The Hot List: Foods

The Hot List: May 2012

May 9, 2012

Looking at the list as a whole, private label food categories had total dollar sales of roughly $11.2 billion. 


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Eye On The National Brands

May 9, 2012

 Kimberly-Clark and Procter & Gamble continue to dominate the disposable baby products category, with 35.4 percent and 33.4 percent, respectively, of all category sales in 2010, according to a March 2011 report from Mintel International Group, Ltd. 


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Multimedia

Videos

Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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