- RESEARCH & AWARDS
- CATEGORY REVIEWS
This survey investigating attitudes to private label was sent to members of Consumer Science’s online U.S. panel with responses collected during December 2013.
The total store PLBuyer Index is at 102.2 for the 52 weeks ending November 3, 2013.
We’re in the midst of the winter holidays, so it’s that time of year to start looking back at the year behind us in anticipation of what the next year will bring.
Does an improving economy mean a downturn in private label sales? Not necessarily. However, recent research from Perception Research Services (PRS) suggests some potential softening in select categories after years of steady growth.
For the four weeks ending September 8, 2013, the PLBuyer Index climbed to 101.6, up from last month’s rating of 99.7 (a score of 100.0 translates as a flat market).
Consumers are already accustomed to shopping online. But does that level of acceptance translate over to grocery items—and particularly store brand products?
One of the key categories delivering positive results in the PLBuyer Index this month is Deli.
In the dog days of summer, it seems only fair to take a closer look at performance of private label merchandise in the Frozen category.
Looking at the list as a whole, private label food categories had total dollar sales of roughly $11.2 billion.
Kimberly-Clark and Procter & Gamble continue to dominate the disposable baby products category, with 35.4 percent and 33.4 percent, respectively, of all category sales in 2010, according to a March 2011 report from Mintel International Group, Ltd.