Omnichannel

Integration of retailing across all possible sales platforms including online, print media, television, radio, direct mail and/or brick-and-mortar stores.

ARTICLES

Focus on Digital

What Digital Looks Like Overseas

June 30, 2014

Everyone wants to know “what’s next.” When it comes to private label, you can usually look overseas for answers. This is particularly true for social and digital marketing, as retailers in Europe and elsewhere have begun to create new and innovative digital experiences for their shoppers.


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Bright Spots in Store Brand Cosmetics

Points of struggle and strength avail themselves in cosmetics
June 30, 2014

As private label struggles to gain traction in the cosmetics category, retailers are offering high-functioning and distinctive store brand products to remain competitive.


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Making Store Brands 'Special'

May 30, 2014

Why not have the best of both worlds?


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Following The Buzz

Better Private Label Meal Planning

May 29, 2014

By the time you read this, I’ll be on maternity leave, a prospect that has left me looking for ways to expedite my shopping habits.


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Following The Buzz

Defaulting to National Brands

May 1, 2014

In the several years I’ve spent writing about store brand baby care products, I’ve gathered a stockpile of knowledge of the products available. I know what options exist from store to store, and I know that with a little bit of research and math I could easily find the cheapest diaper available.


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Cover Story

Omnichannel: The New Path to Purchase

Omnichannel poses multiple challenges—and significant opportunities for private label.
April 1, 2014

Omnichannel is one of the hottest topics in retail today. Econsultancy describes it as “an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.”


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Thinking Inside the Box: Cross Channel Time

March 1, 2014

Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.


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Focus on Digital: Why Store Brand Retail Should Go Mobile

February 3, 2014

Just when we thought we were beginning to understand the online retail experience, it is evolving again.


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Cover Story

Store Brand Packaging Strategies

The right packaging choice is integral to galvanizing private label product success - and branding.
January 2, 2014

Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).


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Focus on Digital

Dawn of the Virtually Unlimited Package

January 2, 2014

Until recently, product packaging hadn’t really changed much. Some visual branding and information that described what you were buying was all that was fit to print.


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Multimedia

Videos

Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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Innovation

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