Omnichannel

Integration of retailing across all possible sales platforms including online, print media, television, radio, direct mail and/or brick-and-mortar stores.

ARTICLES

In & Out of the Box

Building Omnichannel Loyalty

Recently I read a Washington Post article on food purchasing habits that quoted data from an FMI research piece that clearly stated that business as usual is on the way out, and millennials shop differently from everyone before them.


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Focus on Digital: Connecting With Convenience

In comparison to other retailers, C-stores have a unique set of challenges. Although the channel has grown over the last few years, it faces pressure from the low prices of dollar stores and the wider assortments of drug chains.


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Take Two and 'Like' Me in the Morning

For most shoppers, a lot of the products they buy are choices—no one needs a pint of ice cream. However, when it comes to health care, many products fall under the scope of “needs.”


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Focus on Digital

What Digital Looks Like Overseas

Everyone wants to know “what’s next.” When it comes to private label, you can usually look overseas for answers. This is particularly true for social and digital marketing, as retailers in Europe and elsewhere have begun to create new and innovative digital experiences for their shoppers.


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Bright Spots in Store Brand Cosmetics

Points of struggle and strength avail themselves in cosmetics

As private label struggles to gain traction in the cosmetics category, retailers are offering high-functioning and distinctive store brand products to remain competitive.


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Making Store Brands 'Special'

Why not have the best of both worlds?


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Following The Buzz

Better Private Label Meal Planning

By the time you read this, I’ll be on maternity leave, a prospect that has left me looking for ways to expedite my shopping habits.


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Following The Buzz

Defaulting to National Brands

In the several years I’ve spent writing about store brand baby care products, I’ve gathered a stockpile of knowledge of the products available. I know what options exist from store to store, and I know that with a little bit of research and math I could easily find the cheapest diaper available.


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Cover Story

Omnichannel: The New Path to Purchase

Omnichannel poses multiple challenges—and significant opportunities for private label.

Omnichannel is one of the hottest topics in retail today. Econsultancy describes it as “an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.”


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Thinking Inside the Box: Cross Channel Time

Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.


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Multimedia

Videos

Image Galleries

October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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