Trend Features

A look at the creation and execution of practices and trends within the private label industry.

ARTICLES

Focus on Digital

Digital Disconnect in Club Channel

More than any other channel, warehouse/club boils down to a clear “big 3” leaders. For each, their digital marketing strategies effectively handle the “blocking and tackling”—maintaining active social profiles with quality content and providing extras like mobile applications.


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In & Out of the Box

Building Omnichannel Loyalty

Recently I read a Washington Post article on food purchasing habits that quoted data from an FMI research piece that clearly stated that business as usual is on the way out, and millennials shop differently from everyone before them.


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PLMA's Store Brands Reality Trade Show Preview

PLMA's Store Brands Reality Trade Show will take place November 16–18 at the Rosemont Convention Center in Rosemont, Ill.

It’s that time of year again. No, not Thanksgiving—although the private label industry has much to give thanks for this year per Nielsen Company, which reports U.S. supermarket store brand unit market share has hit 23.4 percent, with dollar share now at 19.4 percent and total U.S. store brands sales surpassing $112 billion.


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Category Insight: Pasta/Rice/Potatoes

With pasta and rice already in most pantries across America, the trick for private label is to develop sound strategies to make products stand out.

Stocked in cabinets and pantries across the country, dry goods, such as pasta and rice, are staple items in the American diet. Such high consumption leads consumers to seek out affordable options, which is where private label products step in and offer shoppers their desired savings.


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Category Insights: Frozen Store Brand Trend Synergies

Not keeping up with trends can lead to stagnation, and Frozen Foods segments like bread, dough and ice cream are facing their fair share of shifts.

A look at select subsets of private label Frozen Foods illustrates the ever-shifting dynamics of shopper preferences for specific types of generally the same foods.


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Category Insight: Healthful Quick Fixes

As health-and-wellness takes a foothold in beverages, the market shifts, spotlighting juice, smoothies and water.

We’ve come a long way from plain juice and water. With the current focus on anytime, anywhere meals, more consumers are looking for a nutritious quick fix in liquid form.


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Convenience Channel Update

According to NACS (the National Association for Convenience and Fuel Retailing), the U.S. convenience store industry currently consists of over 150,000 stores that account for nearly $700 billion in sales.

Apart from 7-Eleven—which maintains a strong national (and international) presence—the C-store channel today is highly regionalized.


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Drug Channel Update

Pivotal private label moves by the top three chain drug stores charts pathways for future growth.

Last year’s Top 35 Private Label Retailers list included the top three drug store chains in the United States: CVS, Walgreens and Rite Aid. CVS took the highest position at No. 4, with estimated 2012 private label sales of $21.4 billion.


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Category Insight: Store Brand Spreads

Specialty products and attributes drive spreads sales.

The Spreads category has begun to see more diversity, with a nice selection of products beginning to appear at drug and dollar stores, as well as the usually solid grocery channels.


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Category Insight: Private Label Personal Care

Analysis of private label Personal Care yields some noteworthy trends.

According to IRI, two areas show strong performance—and ongoing potential—for private label within the Personal Care category: male-specific Personal Care products like deodorant and hair color, as well as skin care products like lotions and liquid soaps/sanitizers.


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Multimedia

Videos

Image Galleries

October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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