Packaging

Aseptic, boxboard, cans, closures, design, flexible, glass, labels, plastic, pouches and tubes.

ARTICLES

Take the Plunge: Fully Commit to Private Brands and Reap the Benefits

Commitment can be a sticking point when it comes to retailers and their private label brands.


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New Products: April 2014

This month’s new food products include single-serve coffee, yogurt with toppings, gourmet lollipops, mini cheesecakes, crunchy cheese curls, red & white sour gummis, chocolate truffles, all-natural edamame, natural black tea, and dark chocolate-covered cranberries.


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Private Eye, Sauces: Store vs. National Brands

Our secret shoppers head to their local retailers to discover merchandising tactics related to private label sauces.

It seems private label sauce categories have plenty of room to grow. Meat sauce/marinade/glaze was up almost 15 percent to $41 million with only a 4 percent share, according to IRI data for the latest 52 weeks ending January 26, 2014.


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New Products: March 2014

Check out the new non-food and food products for March.


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Inside Store Brand Paper and Plastic Products

Our secret shoppers head to their local retailers to discover details on paper and plastic goods.

Private label paper and plastic products boast remarkable shares, showing broad consumer acceptance, further backed by sales increases in each category our shoppers explored.


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Private Eye: Store Brand Snack Attack

Our secret shoppers head to their local retailers to find out what’s happening with snacks.

Private label nutritional snacks/trail mixes was up 16 percent to $425 million with a 32 percent share, according to SymphonyIRI Group data for the latest 52 weeks ending December 1, 2013.


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New Products: January 2014

This month’s new non-food products include a Pet Latch, Cheddar Blasts pet food and narrow neck PET bottles.


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Cover Story

Store Brand Packaging Strategies

The right packaging choice is integral to galvanizing private label product success - and branding.

Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).


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Private Eye - Beverages

Private Label Pick-me-ups

Our secret shoppers head to their local retailers to find out what’s happening with beverages in both ready-to-drink and ready-to-brew products.

Both ready-to-brew and ready-to-drink (RTD) beverages are popular among consumers.


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Focus on Digital

Dawn of the Virtually Unlimited Package

Until recently, product packaging hadn’t really changed much. Some visual branding and information that described what you were buying was all that was fit to print.


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IMAGE GALLERIES

June 2014 New Non-Food Products

This month’s new non-food products include no-rinse lotions, pouch packaging, and jars for household and personal care products.

April 2014 New Food Products

This month’s new food products include single-serve coffee, yogurt with toppings, gourmet lollipops, mini cheesecakes, crunchy cheese curls, red & white sour gummis, chocolate truffles, all-natural edamame, natural black tea, and dark chocolate-covered cranberries.

March 2014 New Non-Food Products

This month’s new non-food products include Apple-scented Dish Detergent, Herbal Conditioner, Vanilla-scented Fabric Softener, Beef & Pork Bones (pet food), Pet Wipes, Baby Care Products, Laundry Detergent, and Ethylene Remover.

March 2014 New Food Products

This month’s new food products include Sugar-free Gum, Gluten-free Pizza, Vegetable Cups, Peppermint Cream Coffee, Thin Spaghetti Vegetable Pasta, Carneros Pinot Noir, Dark Chocolate Candy Cane Coffee, and Light Peppermint Ice Cream.

Multimedia

Videos

Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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