- RESEARCH & AWARDS
- CATEGORY REVIEWS
Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).
Does an improving economy mean a downturn in private label sales? Not necessarily. However, recent research from Perception Research Services (PRS) suggests some potential softening in select categories after years of steady growth.
Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.
"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.
Diversity is often unintentionally associated with complexity in the execution of retail product development and/or branding.
No, it’s not a column about a wannabe New York City Mayor.
Consumers say private label products look better than name brand counterparts when it comes to the packaging.
Most marketers and manufacturers have a sense that the U.S. Hispanic market is on the rise. This phenomenon has been happening in a major way for the last 25 years.