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Consumers say private label products look better than name brand counterparts when it comes to the packaging.
Most marketers and manufacturers have a sense that the U.S. Hispanic market is on the rise. This phenomenon has been happening in a major way for the last 25 years.
The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.
Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.
The May 2013 Issue of Private Label Buyer includes a cover story on deli choices, as well as Category Insights on milk and juice and cheese products. Check it out today!
No brand is immune to crisis.
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