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Trends, strategies, tactics, and analysis of marketing practices within the private label industry.

ARTICLES

A Walk Down the Aisle: BAKERY

March 30, 2012

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From Dough to Dough Compared to last year, food retailers still have some work to do when it comes to displaying and marketing their private

Consumers are noticing more ethnic PL items on shelf

March 30, 2012

By John N. Frank

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Younger consumers are more likely to be buyers of ethnic private label foods than are those over 34 years of age, according to exclusive research done for PLBuyer by research firm Consumer Science.

Walk Down the Aisle: It's in the bag

March 29, 2012

By John N. Frank

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PLBuyer secret shoppers sent to four stores across the country in late summer found more private label produce offerings than they did branded produce.

The ethnic market at home

March 29, 2012

By Stephen Palacios

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Most marketers and manufacturers have a sense that the U.S. Hispanic market is on the rise. This phenomenon has been happening in a major way for the last 25 years.

South of the border

March 29, 2012

By John N. Frank

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Ask the experts about the state of private label in Latin America and what you’ll hear will sound much like what you might have heard in the United States 30 years ago.

Looking to the Far East

March 29, 2012

By Jordan Brandes

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The development of private label foods and grocery items is still very much a work in progress across Asia.

Consumers across Europe are shopping smarter when it comes to the products they buy. And retailers are responding with expanding private label programs that go beyond price to include innovative new products and greater value.

Winn-Dixie comes out fighting

March 29, 2012

By John N. Frank

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Jacksonville, Fla.-based Winn-Dixie Stores, Inc. has been knocked down, business-wise, more times than a punch-drunk club fighter.

Merchandising Report SAUCES

March 28, 2012

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Welcome to PLBuyer’s inaugural Merchandising Report, which each month will bring you a snapshot of private label ads and key facts for a particular category or product segment.

Regional Royalty

March 28, 2012

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Competition in the U.S. supermarket industry has never been greater. Here are some of the regional retailers that have successfully found a way to compete with the mega-retailers and use private label in doing so.

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Private Label Products On the Shelf

Stores are using different methods and different tiers to bring value, quality, and profits to their private label programs. Here's a few of the ways private label products are managed on the shelves.

EVENTS

Private Label: The Next Generation

6/5/12

Hilton Chicago

720 S. Michigan

Chicago, IL

United States

Contact: Tracy Kraft

PLBuyer magazine is proud to introduce THE conference for today's savvy private label executive: Private Label: the Next Generation, June 5-7, 2012, at the Hilton Chicago. Read More

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The PLBuyer Top 10, April 2013

The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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THE MAGAZINE

Private Label Buyer Magazine

May 2013

The May 2013 Issue of Private Label Buyer includes a cover story on deli choices, as well as Category Insights on milk and juice and cheese products. Check it out today!

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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference, 1st Edition

No brand is immune to crisis.
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