Merchandising Features

Trends, strategies, tactics, and analysis of merchandising practices within the private label industry.

ARTICLES

Private Eye: OTC/Healthcare

Our secret shoppers review OTC /Healthcare products at drug and mass merchandiser retailers and find significant savings.

Each month, PLBuyer sends its secret shoppers out to investigate the prices and promotions of several U.S. retailers and report back on how each store’s private label brands hold up.


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Take the Plunge: Fully Commit to Private Brands and Reap the Benefits

Commitment can be a sticking point when it comes to retailers and their private label brands.


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Private Eye: Store Brand Household Sweep

Our secret shoppers compare Household Products at their local drug, mass merchandiser and grocery retailers.

Each month, PLBuyer sends its secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up.


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Focus on Digital: Connecting With Convenience

In comparison to other retailers, C-stores have a unique set of challenges. Although the channel has grown over the last few years, it faces pressure from the low prices of dollar stores and the wider assortments of drug chains.


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Private Eye: Freshly Baked Private Brands

Our secret shoppers seek to find if their local retailers' private label bakery products are a great value - or half-baked ideas.

Each month, we send our secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up. This month, PLBuyer sent three of its secret shoppers to check out trends in Bakery/Baked Goods.


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Private Eye: Frozen Store Brand Competition Heats Up

Our investigations into private label vs. national brand ice cream and novelties show strong price sensitivity, while frozen breads/dough has room to grow.

In order to provide a real-world look inside vital and emerging private label categories, every month we deploy secret shoppers across the country to compare prices and investigate the real-world promotional and merchandising tactics retailers are employing to drive shopper interest and sales.


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In & Out of the Box

How Embarrassed is Private Label?

I spend a lot of time travelling around the globe visiting stores and observing their programs. It is astounding how tough it often is to find the private, or store, brand products on offer.


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Private Eye: Personal Care Potential

Our secret shoppers demonstrate how encouraging product sampling might increase store brand Personal Care penetration

Each month, we send out secret shoppers located in various parts of the country to investigate the real-world promotional and merchandising tactics employed by retailers across multiple channels.


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Are You Seeing a World Cup Lift?

Promotional opportunities abound whenever the World Cup comes around, and savvy retailers will strategically work their own brands into the mix. 


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Private Eye

Store Brand Dairy Delights

Our secret shoppers head to their local retailers to discover new dairy details, pitting private label vs. national brands.

Private label dairy products like whole milk and natural shredded cheese remain behemoths of the industry, with options easily found in almost any store.


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IMAGE GALLERIES

Private Label Products On the Shelf

Stores are using different methods and different tiers to bring value, quality, and profits to their private label programs. Here's a few of the ways private label products are managed on the shelves.

Multimedia

Videos

Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

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