On the heels of revamping 178 stores in its chain, Food Lion doubled its private label promotions last week from a year earlier, according to a report exclusively for PLBuyer’s eReport by Chicago-based market research firm Market Track.

A majority of large retailers trimmed their private label promotions last week from the same time a year ago, according to a report exclusively for PLBuyer’s eReport by Chicago-based market research firm Market Track.

ShopSmart magazine, a production of Consumer Reports, reports in its June issue that shoppers can save 40 percent on beauty products with private label items rather than national brands.

Pressing forward with its private label plans, Target doubled the amount of private label promotions it had last week from a year earlier, according to an exclusive report for PLBuyer’s eReport from Chicago-based market research firm Market Track.

HEB pushed forward last week with a major increase in private label promotions, according to Chicago-based market research firm Market Track in an exclusive report for PLBuyer’s eReport.

A majority of the retailers followed by Chicago-based market research firm Market Track showed increases in private label promotions from a year ago, the company said in a report done exclusively for PLBuyer’s eReport.

Private label adoption in Europe has outpaced the United States for decades. And some of the biggest players in its business are familiar names across the pond, such as Tesco, Carrefour, and Marks and Spencer.

Turning a retailer’s deli department into a destination has become an art form for some stores. In fact, the May cover story of PLBuyer will discuss the influence of private label in fresh prepared foods for retailers today.

More than two-thirds of retailers followed by Chicago-based market research firm Market Track exclusively for PLBuyer’s eReport showed increases in private label promotions last week from a year ago.

Six of the 11 retailers followed by Chicago-based market research firm Market Track had fewer private label promotions last week than a year ago, the group said in a study exclusively for PLBuyer’s eReport.