- RESEARCH & AWARDS
- CATEGORY REVIEWS
PLMA’s 2014 Annual Private Label Yearbook shows store brands have extended their multiyear period of growth, outpacing national brands in dollar and unit gains and setting new share records in all major U.S. retail channels.
Retail has seen significant change in the emphasis placed by retailers and consumers on private label.
Last November Walmart entered the “green” cleaning space with the introduction of Great Value Naturals (GVN), a private brand of all-natural household cleaners.
Christopher Durham’s new book spotlighting the best private brands is a must-have reference for anyone in the private label business.
Cerberus Capital Management has agreed to buy Safeway Inc. for over $9 billion, merging it Albertson’s.
Unlike many retail stores, brick-and-mortar shops in the discount channel have been able to successfully evolve during hard economic times—so much so, in fact, to the point that many of the discount retailers are announcing expansion in 2014.
Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.
Overall, private label had an excellent year. Over the 52-week rolling period, private label share of revenue is up over the prior period, and most of that was achieved by raising prices without losing substantial share in unit sales.
Christopher Durham, creator of the private label website My Private Brand, has joined the branding and retail marketing agency, Theory House, as vice president of Retail Brands.
This survey investigating attitudes to private label was sent to members of Consumer Science’s online U.S. panel with responses collected during December 2013.