- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
As retailers seek to grow their private label portfolios, gaining a stronger footing in existing categories and breaking new ground with fresh penetration into categories that previously didn’t have any private label representation, they inevitably face ongoing competition with national brands.
The winners of the 2014 Category Colonel Awards—which now focuses exclusively on new products, both those newly available to retailers and products that are on the shelf—read like a “best of” list of today’s industry trends. Natural. Wholesome. Nutritious. Gourmet. Indulgent. Ethnic. Convenient.
This month’s new food products include salmon burgers, stuffed flatbreads, BBQ sauce, maple crunch spread, oatmeal, microwave-in-bag potatoes, flavored coffee, chicken tikka masala, and more.
You’ve likely already noticed that we’ve been busy here at PLBuyer—as I’m sure you’ve also been busy, since the private label industry continues to mature and folks across the board are continually sharpening their private label tactical approaches.
PLMA’s 2014 Annual Private Label Yearbook shows store brands have extended their multiyear period of growth, outpacing national brands in dollar and unit gains and setting new share records in all major U.S. retail channels.
Retail has seen significant change in the emphasis placed by retailers and consumers on private label.
Last November Walmart entered the “green” cleaning space with the introduction of Great Value Naturals (GVN), a private brand of all-natural household cleaners.
Christopher Durham’s new book spotlighting the best private brands is a must-have reference for anyone in the private label business.
Cerberus Capital Management has agreed to buy Safeway Inc. for over $9 billion, merging it Albertson’s.
Unlike many retail stores, brick-and-mortar shops in the discount channel have been able to successfully evolve during hard economic times—so much so, in fact, to the point that many of the discount retailers are announcing expansion in 2014.