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A new white paper from Canadian branding and design firm Shikatani Lacroix says retailers who are refreshing their private label programs must bring products that cater to Hispanic and immigrant markets to capture the largest future growth in the industry.
Be a part of our White Papers program by submitting your research, surveys and studies. For more information, contact Chris Freeman, managing editor.
This white paper will attempt to explore the history, benefits and risks of Electronic Shelf Labels (ESLs), while making some predictions about when they might show up at a store near you, and what you should consider when evaluating their benefits and drawbacks.
Manufacturers or retailers need to identify brands that best fit their needs before they pay to license them. And licensing partnerships must be strategic and serve the needs of parties on all sides of the equation – brands, manufacturers and retailers – to succeed.