Top 35 Private Label Retailers: Target Corporation

Estimated 2012 private label sales: $14.6 billionTarget Corporation

Banners: Target, SuperTarget, CityTarget, PFresh

Private and exclusive labels: Archer Farms, Market Pantry, Simply Balanced, Threshold, Wine Cube, Sutton & Dodge, up & up, C9, Cherokee, Circo, Gilligan & O’Malley, Merona, Mossimo, RE/Room Essentials,  xhiliration, Pixi, Boots & Barkley, Bathery, Giada De Laurentiis for Target, Sonia Kashuk, Nate Berkus Collection, Apotheke M, Umberto Beverly Hills, Chefmate, Liz Lange Maternity, Simply Shabby Chic

Notes: This year, Target has begun the process of replacing its Archer Farms Organic and Archer Farms Simply Balanced products with its new Simply Balanced brand, with dozens of new products released, including various snacks, pasta and pasta sauce, rice and various other grains, fruit snacks, milk and other beverages, butter, frozen and dried fruit, frozen and dried vegetables (yes, dried vegetables), frozen seafood, soup, and breakfast cereals. This line reportedly does not include 105 “common food additive ingredients,” and is largely GMO-free—and will be completely GMO-free by the end of next year. This marks a significant investment in a new brand—and a leading-edge one, at that. Recent projections put non-GMO products, which have a USDA-defined connection to organic foods and an oft-perceived one with natural, at around 30 percent of total food and beverage sales by 2017.



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November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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