Top 35 Private Label Retailers: The Kroger Company

Estimated 2012 private label sales: $33.8 billionKroger Company

Banners: Kroger, Kroger Marketplace, Fry’s, Fry’s Marketplace, Smith’s, Smith’s Marketplace, King Soopers, King Soopers Marketplace, Dillons, Dillons Marketplace, Fred Meyer, Food 4 Less, Foods Co., City Market, Jay C, Ruler Foods, Pay Less, Owen’s, Scott’s, Gerbes, Baker’s, Price Rite, QFC, Tom Thumb, Quik Stop, Loaf ’N Jug, Turkey Hill, Kwik Shop

Private Labels: Private Selection, Big K, Value, Fresh Selections by Kroger, Simple Truth, Water Quality, Comforts for Baby, Moto Tech, Everyday Living, Wholesome@Home, Home Sense, Office Works, Pet Pride, Quality Guarantee, banner brands

Notes: Private label is the linchpin in the overall—and highly successful—Kroger revenue strategy. The company notes that it stocks upward of 10,000–12,000 private label products in each of its supermarkets. Kroger has also been an early entrant into manufacturing its own private label products, with 36 facilities across the country. This output comprises nearly half of its store brands, with the balance manufactured by outside suppliers to Kroger’s specifications. Kroger’s sales have continued their upswing during 2013, and the company has been active in the ongoing consolidation of the supermarket industry, taking steps to acquire Harris Teeter, along with some Piggly Wiggly locations.



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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.


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