Top 35 Private Label Retailers: The Kroger Company

Estimated 2012 private label sales: $33.8 billionKroger Company

Banners: Kroger, Kroger Marketplace, Fry’s, Fry’s Marketplace, Smith’s, Smith’s Marketplace, King Soopers, King Soopers Marketplace, Dillons, Dillons Marketplace, Fred Meyer, Food 4 Less, Foods Co., City Market, Jay C, Ruler Foods, Pay Less, Owen’s, Scott’s, Gerbes, Baker’s, Price Rite, QFC, Tom Thumb, Quik Stop, Loaf ’N Jug, Turkey Hill, Kwik Shop

Private Labels: Private Selection, Big K, Value, Fresh Selections by Kroger, Simple Truth, Water Quality, Comforts for Baby, Moto Tech, Everyday Living, Wholesome@Home, Home Sense, Office Works, Pet Pride, Quality Guarantee, banner brands

Notes: Private label is the linchpin in the overall—and highly successful—Kroger revenue strategy. The company notes that it stocks upward of 10,000–12,000 private label products in each of its supermarkets. Kroger has also been an early entrant into manufacturing its own private label products, with 36 facilities across the country. This output comprises nearly half of its store brands, with the balance manufactured by outside suppliers to Kroger’s specifications. Kroger’s sales have continued their upswing during 2013, and the company has been active in the ongoing consolidation of the supermarket industry, taking steps to acquire Harris Teeter, along with some Piggly Wiggly locations.

Multimedia

Videos

Image Galleries

October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px