Top 35 Private Label Retailers: CVS Caremark Corporation

Estimated 2012 private label sales: $21.4 billionCVS Caremark

Banner: CVS

Private Labels: CVS, Earth Essentials, Just the Basics, Gold Emblem, Total Home, Essence of Beauty, Blade, Nuance Salma Hayek, Bioluxe, Skin Effects by Dr. Jeffrey Dover, Pet Central

Notes: CVS/pharmacy has been climbing the ranks in terms of total revenue and percentage of private label. With the diversified revenue from parent CVS/Caremark (pharmacy services is a major contributor to company revenue and value), which has been experiencing strong growth as a company, expect that to continue. Front-of-store revenues improved by over 5 percent in 2012 over 2011, with just under 20 percent of that growth coming from private label. Recent moves have seen the company revitalize its Gold Emblem private brand and consolidate its household offerings into a new Total Home line. In an interview with PLBuyer earlier this year, Erin Pensa, director of public relations for CVS, said, “Over the next several years, growing and enhancing our store brand offerings continues to be a priority.”



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