Top 35 Private Label Retailers: CVS Caremark Corporation

Estimated 2012 private label sales: $21.4 billionCVS Caremark

Banner: CVS

Private Labels: CVS, Earth Essentials, Just the Basics, Gold Emblem, Total Home, Essence of Beauty, Blade, Nuance Salma Hayek, Bioluxe, Skin Effects by Dr. Jeffrey Dover, Pet Central

Notes: CVS/pharmacy has been climbing the ranks in terms of total revenue and percentage of private label. With the diversified revenue from parent CVS/Caremark (pharmacy services is a major contributor to company revenue and value), which has been experiencing strong growth as a company, expect that to continue. Front-of-store revenues improved by over 5 percent in 2012 over 2011, with just under 20 percent of that growth coming from private label. Recent moves have seen the company revitalize its Gold Emblem private brand and consolidate its household offerings into a new Total Home line. In an interview with PLBuyer earlier this year, Erin Pensa, director of public relations for CVS, said, “Over the next several years, growing and enhancing our store brand offerings continues to be a priority.”

Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px