Omnichannel

Integration of retailing across all possible sales platforms including online, print media, television, radio, direct mail and/or brick-and-mortar stores.

ARTICLES

Take Two and 'Like' Me in the Morning

By Jim Wisner
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For most shoppers, a lot of the products they buy are choices—no one needs a pint of ice cream. However, when it comes to health care, many products fall under the scope of “needs.”


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Focus on Digital

What Digital Looks Like Overseas

By Jim Wisner
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Everyone wants to know “what’s next.” When it comes to private label, you can usually look overseas for answers. This is particularly true for social and digital marketing, as retailers in Europe and elsewhere have begun to create new and innovative digital experiences for their shoppers.


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Bright Spots in Store Brand Cosmetics

Points of struggle and strength avail themselves in cosmetics
By Jeanette Driscoll
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As private label struggles to gain traction in the cosmetics category, retailers are offering high-functioning and distinctive store brand products to remain competitive.


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Making Store Brands 'Special'

By Jim Wisner
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Why not have the best of both worlds?


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Following The Buzz

Better Private Label Meal Planning

By Jamie Grill-Goodman
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By the time you read this, I’ll be on maternity leave, a prospect that has left me looking for ways to expedite my shopping habits.


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Following The Buzz

Defaulting to National Brands

By Jamie Grill-Goodman
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In the several years I’ve spent writing about store brand baby care products, I’ve gathered a stockpile of knowledge of the products available. I know what options exist from store to store, and I know that with a little bit of research and math I could easily find the cheapest diaper available.


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Cover Story

Omnichannel: The New Path to Purchase

Omnichannel poses multiple challenges—and significant opportunities for private label.
By Jim Wisner and Jon Wisner
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Omnichannel is one of the hottest topics in retail today. Econsultancy describes it as “an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.”


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Thinking Inside the Box: Cross Channel Time

By Tom Stephens
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Say “cross channel” to anyone in Europe, and their first thought always used to be someone is going to either swim from France to England, or vice versa.


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Focus on Digital: Why Store Brand Retail Should Go Mobile

By Jim Wisner
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Just when we thought we were beginning to understand the online retail experience, it is evolving again.


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Cover Story

Store Brand Packaging Strategies

The right packaging choice is integral to galvanizing private label product success - and branding.
By Douglas J. Peckenpaugh
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Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).


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Multimedia

Videos

Image Galleries

August 2014 New Food Products

This month’s new food products are organic coffee, hatch green chili tzatziki, cultured soy, kernel cooking oils, snack seasoning, thin Swiss cheese, tea and lemonade blend, crispy fish shapes, mole rojo braising sauce, sausage & cheese pita pocket, and chicken club pizza.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

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