Omnichannel

Integration of retailing across all possible sales platforms including online, print media, television, radio, direct mail and/or brick-and-mortar stores.

ARTICLES

PLMA 2014: Private Label's Big Show

PLMA's 2014 Show features Martha Stewart and more than 2,400 exhibit booths.

PLMA’s 2014 Store Brands Reality Trade Show, held November 16–18 at the Rosemont Convention Center outside of Chicago, is expected to boast more than 2,400 exhibit booths, over 5,000 buyers and visitors, and nearly 20,000 different private label products.


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Focus on Digital

Will Online Ordering Finally Be a Big Deal?

If you read the trade news to see what’s trending in retailing around the world, “drive stores” have been all the rage, growing rapidly throughout Europe.


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In & Out of the Box

Building Omnichannel Loyalty

Recently I read a Washington Post article on food purchasing habits that quoted data from an FMI research piece that clearly stated that business as usual is on the way out, and millennials shop differently from everyone before them.


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Focus on Digital: Connecting With Convenience

In comparison to other retailers, C-stores have a unique set of challenges. Although the channel has grown over the last few years, it faces pressure from the low prices of dollar stores and the wider assortments of drug chains.


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Take Two and 'Like' Me in the Morning

For most shoppers, a lot of the products they buy are choices—no one needs a pint of ice cream. However, when it comes to health care, many products fall under the scope of “needs.”


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Focus on Digital

What Digital Looks Like Overseas

Everyone wants to know “what’s next.” When it comes to private label, you can usually look overseas for answers. This is particularly true for social and digital marketing, as retailers in Europe and elsewhere have begun to create new and innovative digital experiences for their shoppers.


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Bright Spots in Store Brand Cosmetics

Points of struggle and strength avail themselves in cosmetics

As private label struggles to gain traction in the cosmetics category, retailers are offering high-functioning and distinctive store brand products to remain competitive.


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Making Store Brands 'Special'

Why not have the best of both worlds?


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Following The Buzz

Better Private Label Meal Planning

By the time you read this, I’ll be on maternity leave, a prospect that has left me looking for ways to expedite my shopping habits.


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Following The Buzz

Defaulting to National Brands

In the several years I’ve spent writing about store brand baby care products, I’ve gathered a stockpile of knowledge of the products available. I know what options exist from store to store, and I know that with a little bit of research and math I could easily find the cheapest diaper available.


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Multimedia

Videos

Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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