Design Features

Trends, strategies, tactics, and analysis of design practices within the private label industry.

ARTICLES

Cover Story

Store Brand Packaging Strategies

The right packaging choice is integral to galvanizing private label product success - and branding.
January 2, 2014

Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).


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Exclusives: Consumer Survey

Has Private Label’s Power Peaked?

How can retailers improve their private label business, positioning their store brands for renewed growth and consumer interest?
November 6, 2013

Does an improving economy mean a downturn in private label sales? Not necessarily. However, recent research from Perception Research Services (PRS) suggests some potential softening in select categories after years of steady growth.


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Thinking Inside the Box

Store Brand Guru Dave Nichol Remembered

November 6, 2013

Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.


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Thinking Inside the Box

A New Take on Innovation

October 2, 2013

"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.


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Doug's Drift

Success Through Simplicity

October 2, 2013

Diversity is often unintentionally associated with complexity in the execution of retail product development and/or branding.


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Thinking Inside the Box

The Package!

September 12, 2013

No, it’s not a column about a wannabe New York City Mayor.


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Special Report - Focus On Packaging

Mass Appeal

June 15, 2012

Consumers say private label products look better than name brand counterparts when it comes to the packaging.


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The ethnic market at home

March 29, 2012

Most marketers and manufacturers have a sense that the U.S. Hispanic market is on the rise.  This phenomenon has been happening in a major way for the last 25 years.


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South of the border

March 29, 2012
Ask the experts about the state of private label in Latin America and what you’ll hear will sound much like what you might have heard in the United States 30 years ago.

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Looking to the Far East

March 29, 2012
The development of private label foods and grocery items is still very much a work in progress across Asia.

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Multimedia

Videos

Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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