- RESEARCH & AWARDS
- CATEGORY REVIEWS
While many shoppers are looking for the old standards in the condiment aisles, there are some new items popping up, as well.
Last December, I took a look at some of the contests retailers were running. With this issue arriving on the heels of PLMA’s 2013 Private Label Trade Show, it seems like a good idea to take another look, while the buzz and excitement for promoting private label products is still in high gear.
Private label dairy is big business, perennially posing strong competition to national brands, with milk alone garnering over $8 billion in sales each year.
Last month, many of us were mourning the loss of Dave Nichol, a pioneer and giant in our industry. So what has that got to do with Jimmy Fallon and Co.? I’ll get to that.
Store brands have seen breathtaking growth in recent years. In 2012, sales surpassed $108 billion and unit share climbed over 21 percent, according to PLMA and Nielsen.
The annual PLMA Show is taking place November 17–19 in the shadow of the great city of Chicago in Rosemont, Ill.
In a recent interview with The Wall Street Journal, Procter & Gamble CEO A. G. Lafley said his company is now spending upward of 35% of its marketing budget on social and digital media—a whopping $1.5 billion!
"I" is for investigate. Pick a bunch of new thoughts and ideas about old and discontinued items that it might make sense to reintroduce.
Consumers are already accustomed to shopping online. But does that level of acceptance translate over to grocery items—and particularly store brand products?
Diversity is often unintentionally associated with complexity in the execution of retail product development and/or branding.