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Product Development Features
Multiple retail food categories perpetually jockey for position with foodservice, striving to communicate the merits of providing a restaurant-style experience at home while saving money. Few products face this proposition as acutely as frozen pizza.
Many of us are over Christmas trading already. What many retailers had in the stores is already gone. Is that a good place to be in?
What is your private brand’s story?
No, it’s not a column about a wannabe New York City Mayor.
As private label lines become more sophisticated, sometimes morphing into recognized brands, the question of what products to add to your lineup comes into question, especially for retailers with several private label tiers.
Consumers say private label products look better than name brand counterparts when it comes to the packaging.
Not long ago, we had clients here in our home base of Toronto for a whole week doing workshops on NPD.
Most marketers and manufacturers have a sense that the U.S. Hispanic market is on the rise. This phenomenon has been happening in a major way for the last 25 years.