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Product Development Features
The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.
According to the September 2013 “Frozen Food Market” report from Transparency Market Research, the global frozen food market is projected to reach $293.75 billion by 2019, up from $224.74 billion in 2012.
Those of us who make the retail world our home are more than familiar with the product tagline, “New & Improved!” The eye-catching phrase quickly grabs shopper attention as an indicator of change. But the degree of difference between old and new can land anywhere on the reformulation spectrum, from minor tweaks to a complete product overhaul.
Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).
Multiple retail food categories perpetually jockey for position with foodservice, striving to communicate the merits of providing a restaurant-style experience at home while saving money. Few products face this proposition as acutely as frozen pizza.
Many of us are over Christmas trading already. What many retailers had in the stores is already gone. Is that a good place to be in?
What is your private brand’s story?
No, it’s not a column about a wannabe New York City Mayor.
As private label lines become more sophisticated, sometimes morphing into recognized brands, the question of what products to add to your lineup comes into question, especially for retailers with several private label tiers.
Consumers say private label products look better than name brand counterparts when it comes to the packaging.