White Papers

Studies and ideas, brought to you in their full form, that provide insight and expectations of the private label industry going forward.


Hispanic, Immigrant Markets Untapped In PL

By Chris Freeman
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A new white paper from Canadian branding and design firm Shikatani Lacroix says retailers who are refreshing their private label programs must bring products that cater to Hispanic and immigrant markets to capture the largest future growth in the industry.

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Beyond The Middle: The Evolution Of Value And Values For Private Label Brands

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Shikatani Lacroix President Jean-Pierre Lacroix takes a look at the changes in the private label industry the past five years and anticipates the future opportunities in differentiation and targeting of the demographically-driven fringes over the next decade.
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Study says "switchers" a target

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A new case study by customer analytics firm Buxton and Meijer stores finds that targeting “switchers” is one strategy to grow private brand sales.
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Giving research reach

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Be a part of our White Papers program by submitting your research, surveys and studies. For more information, contact Chris Freeman, managing editor.

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Branding and Packaging of Private Label

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Today, private label is no longer the plain stepsister of branded offerings. PLMA's 2009 Private Label Yearbook reported that private label sales in the United States jumped by more than 10% in 2008, hitting a record high of $83.3 billion - particularly impressive given the onset of the recession last year.
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Electronic Shelf Labels

By Vestcom International
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Retailers first began testing electronic shelf labels in the late 1980s, but as the first decade of the new millennium draws to a close, they have yet to find a wide audience in the United States.

This white paper will attempt to explore the history, benefits and risks of Electronic Shelf Labels (ESLs), while making some predictions about when they might show up at a store near you, and what you should consider when evaluating their benefits and drawbacks.
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Co‐Opetition's Impact on Retailer and National Brand Manufacturer Relationships

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At the same time that brand marketers have been investing to make their retail relationships more strategic and collaborative, retailers have been investing in Private Brands which directly compete with National Brands and realizing tremendous success with them.
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Competing for CPG Dollars

By Mark Fauntleroy and Dr. Julie Zoota
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The competition between retailer private labels and National Brands in the U.S. has increased dramatically over the past few years. Private labels have continued to gain market share in many
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Recent Observations about Inbound Licensing

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Manufacturers or retailers need to identify brands that best fit their needs before they pay to license them. And licensing partnerships must be strategic and serve the needs of parties on all sides of the equation – brands, manufacturers and retailers – to succeed.

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Image Galleries

August 2014 New Food Products

This month’s new food products are organic coffee, hatch green chili tzatziki, cultured soy, kernel cooking oils, snack seasoning, thin Swiss cheese, tea and lemonade blend, crispy fish shapes, mole rojo braising sauce, sausage & cheese pita pocket, and chicken club pizza.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

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Private Label Segments

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Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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