White Papers

Studies and ideas, brought to you in their full form, that provide insight and expectations of the private label industry going forward.


Nielsen Q&A: Increasing Store Brand Penetration Among Hispanics

Hispanics display the most positive attitudes toward store brands among U.S. ethnic groups. Nielsen shares insights on the Hispanic consumer with PLBuyer.

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Hispanic, Immigrant Markets Untapped In PL

A new white paper from Canadian branding and design firm Shikatani Lacroix says retailers who are refreshing their private label programs must bring products that cater to Hispanic and immigrant markets to capture the largest future growth in the industry.

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Beyond The Middle: The Evolution Of Value And Values For Private Label Brands

Shikatani Lacroix President Jean-Pierre Lacroix takes a look at the changes in the private label industry the past five years and anticipates the future opportunities in differentiation and targeting of the demographically-driven fringes over the next decade.
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Study says "switchers" a target

A new case study by customer analytics firm Buxton and Meijer stores finds that targeting “switchers” is one strategy to grow private brand sales.
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Giving research reach

Be a part of our White Papers program by submitting your research, surveys and studies. For more information, contact Chris Freeman, managing editor.

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Branding and Packaging of Private Label

Today, private label is no longer the plain stepsister of branded offerings. PLMA's 2009 Private Label Yearbook reported that private label sales in the United States jumped by more than 10% in 2008, hitting a record high of $83.3 billion - particularly impressive given the onset of the recession last year.
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Electronic Shelf Labels

Retailers first began testing electronic shelf labels in the late 1980s, but as the first decade of the new millennium draws to a close, they have yet to find a wide audience in the United States.

This white paper will attempt to explore the history, benefits and risks of Electronic Shelf Labels (ESLs), while making some predictions about when they might show up at a store near you, and what you should consider when evaluating their benefits and drawbacks.
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Co‐Opetition's Impact on Retailer and National Brand Manufacturer Relationships

At the same time that brand marketers have been investing to make their retail relationships more strategic and collaborative, retailers have been investing in Private Brands which directly compete with National Brands and realizing tremendous success with them.
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Competing for CPG Dollars

The competition between retailer private labels and National Brands in the U.S. has increased dramatically over the past few years. Private labels have continued to gain market share in many
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Recent Observations about Inbound Licensing

Manufacturers or retailers need to identify brands that best fit their needs before they pay to license them. And licensing partnerships must be strategic and serve the needs of parties on all sides of the equation – brands, manufacturers and retailers – to succeed.

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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

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