A new white paper from Canadian branding and design firm Shikatani Lacroix says retailers who are refreshing their private label programs must bring products that cater to Hispanic and immigrant markets to capture the largest future growth in the industry.

Shikatani Lacroix President Jean-Pierre Lacroix takes a look at the changes in the private label industry the past five years and anticipates the future opportunities in differentiation and targeting of the demographically-driven fringes over the next decade.

A new case study by customer analytics firm Buxton and Meijer stores finds that targeting “switchers” is one strategy to grow private brand sales.

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Today, private label is no longer the plain stepsister of branded offerings. PLMA's 2009 Private Label Yearbook reported that private label sales in the United States jumped by more than 10% in 2008, hitting a record high of $83.3 billion - particularly impressive given the onset of the recession last year.

Retailers first began testing electronic shelf labels in the late 1980s, but as the first decade of the new millennium draws to a close, they have yet to find a wide audience in the United States.

This white paper will attempt to explore the history, benefits and risks of Electronic Shelf Labels (ESLs), while making some predictions about when they might show up at a store near you, and what you should consider when evaluating their benefits and drawbacks.

At the same time that brand marketers have been investing to make their retail relationships more strategic and collaborative, retailers have been investing in Private Brands which directly compete with National Brands and realizing tremendous success with them.

The competition between retailer private labels and National Brands in the U.S. has increased dramatically over the past few years. Private labels have continued to gain market share in many

Manufacturers or retailers need to identify brands that best fit their needs before they pay to license them. And licensing partnerships must be strategic and serve the needs of parties on all sides of the equation – brands, manufacturers and retailers – to succeed.