White Papers

Studies and ideas, brought to you in their full form, that provide insight and expectations of the private label industry going forward.

ARTICLES

Hispanic, Immigrant Markets Untapped In PL

August 1, 2012

A new white paper from Canadian branding and design firm Shikatani Lacroix says retailers who are refreshing their private label programs must bring products that cater to Hispanic and immigrant markets to capture the largest future growth in the industry.


Read More

Beyond The Middle: The Evolution Of Value And Values For Private Label Brands

July 31, 2012
Shikatani Lacroix President Jean-Pierre Lacroix takes a look at the changes in the private label industry the past five years and anticipates the future opportunities in differentiation and targeting of the demographically-driven fringes over the next decade.
Read More

Study says "switchers" a target

March 29, 2012
A new case study by customer analytics firm Buxton and Meijer stores finds that targeting “switchers” is one strategy to grow private brand sales.
Read More

Giving research reach

November 12, 2009

Be a part of our White Papers program by submitting your research, surveys and studies. For more information, contact Chris Freeman, managing editor.


Read More

Branding and Packaging of Private Label

November 12, 2009
Today, private label is no longer the plain stepsister of branded offerings. PLMA's 2009 Private Label Yearbook reported that private label sales in the United States jumped by more than 10% in 2008, hitting a record high of $83.3 billion - particularly impressive given the onset of the recession last year.
Read More

Electronic Shelf Labels

October 21, 2009
Retailers first began testing electronic shelf labels in the late 1980s, but as the first decade of the new millennium draws to a close, they have yet to find a wide audience in the United States.

This white paper will attempt to explore the history, benefits and risks of Electronic Shelf Labels (ESLs), while making some predictions about when they might show up at a store near you, and what you should consider when evaluating their benefits and drawbacks.
Read More

Co‐Opetition's Impact on Retailer and National Brand Manufacturer Relationships

October 20, 2009
At the same time that brand marketers have been investing to make their retail relationships more strategic and collaborative, retailers have been investing in Private Brands which directly compete with National Brands and realizing tremendous success with them.
Read More

Competing for CPG Dollars

September 30, 2009
The competition between retailer private labels and National Brands in the U.S. has increased dramatically over the past few years. Private labels have continued to gain market share in many
Read More

Recent Observations about Inbound Licensing

January 19, 2009

Manufacturers or retailers need to identify brands that best fit their needs before they pay to license them. And licensing partnerships must be strategic and serve the needs of parties on all sides of the equation – brands, manufacturers and retailers – to succeed.


Read More

Multimedia

Videos

Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40px