- RESEARCH & AWARDS
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Non Food Reviews
Private label paper and plastic products boast remarkable shares, showing broad consumer acceptance, further backed by sales increases in each category our shoppers explored.
Consumer acceptance has driven sales in the private label paper category up, while consumer expectations have set many retailers on a search to find high quality store brand products to add to shelves.
The total store PLBuyer Index is at 102.2 for the 52 weeks ending November 3, 2013.
In the past few years, retailers have had a chance to compete with national brands for baby business and prove their products are comparable to national brands—and sometimes are national brand better (NBB) options.
Regardless of the state of the economy, one thing holds true for most American consumers. We all could use more time in the day.
Consumerreports.org recently tested store-brand dishwasher detergents from Costco, Kmart, Target, Trader Joe's, Walgreens, Whole Foods, and other retailers.
Private label cough syrup rose more than 16 percent to almost $127 million, with a 36 percent share of the category, according to SymphonyIRI Group data for the latest 52 weeks ending August 11, 2013.
The kids are back to school and the fall air has brought an end to summer. While we have the holidays to look forward to, another more dreaded thing is on the horizon—cold season.
Which diaper brands parents elect to buy might be more up to their babies, surmised after the trial and error of seeking out which brands work for each child, but the recession brought on parents’ search for affordable options first, which has benefited private label brands in the subsequent years since.
Although personal care is a vast amalgamation of categories, most have seen sales increase, and almost all of the private label segments have seen increases.