Category Reviews

An in-depth look at the private label trends and growth over the past year in food and non-food categories, featuring industry response along with expert analysis.

ARTICLES

Store Brand Soup Trends

February 25, 2014

Soup is poised for a rebound, but which product formats and characteristics will drive private label growth?


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Cover Story

Store Brand Beverage Trends

Beverage innovation related to K-cup concept extensions, upscale cold-pressed juices, sparkling waters, and next-generation sodas pose multiple opportunities for private label.
December 2, 2013

Once you move beyond the biggest revenue-driving beverage categories for private label—milk and water—a diverse playing field of opportunity opens itself to new degrees of innovation.


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Category Insights: Pizza

Private Brand Pizza Inspirations

Retailers will find pizza inspiration in today’s competitive foodservice market—as well as in the products foodservice companies bring to the freezer case.
December 2, 2013

Multiple retail food categories perpetually jockey for position with foodservice, striving to communicate the merits of providing a restaurant-style experience at home while saving money. Few products face this proposition as acutely as frozen pizza.


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Category Insights

Private Label Household Products

Private label household wipes and laundry products help time-starved shoppers keep their homes clean without cleaning out their wallets.
November 6, 2013

Regardless of the state of the economy, one thing holds true for most American consumers. We all could use more time in the day.


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PLBuyer Index

PLBuyer Index: Spotlight on Deli

Deli private label merchandise has been on a long upswing, culminating in this month’s very strong performance.
October 2, 2013

One of the key categories delivering positive results in the PLBuyer Index this month is Deli.


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Category Insights: Deli

Daring Deli

Deli options get more natural and artisanal, offering shoppers more customization and a high-end shopper experience.
September 12, 2013

Today, customer experiences are vital to bringing shoppers into physical stores—and to keep them coming back.


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Category Insights: Beverages

Beverage Flavors Sparkle

From sparkling water, to soda, to cold-pressed juices, private label beverage flavors and packaging are anything but ordinary.
September 12, 2013

Last year I bought a juicer. I’d been hearing about juicing everywhere and decided it was time to see for myself if this was truly the magic path to a healthier life.


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PLBuyer Index

PLBuyer Index: Spotlight on Frozen

Frozen category private label merchandise has been doing extremely well on the PLBuyer Index—one of the best categories in terms of overall performance.
September 12, 2013

In the dog days of summer, it seems only fair to take a closer look at performance of private label merchandise in the Frozen category.


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Category Insights: Diapers and More

Disposable Diapers

The private label disposable diapers category shows growth as quality improves and shoppers continue to seek out diaper deals.
August 14, 2013

Which diaper brands parents elect to buy might be more up to their babies, surmised after the trial and error of seeking out which brands work for each child, but the recession brought on parents’ search for affordable options first, which has benefited private label brands in the subsequent years since.


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Category Insights: Baking Products

Home Bakers Choosing Private Label

As recession-strapped shoppers made more baked goods at home, they found quality and value in private label products.
August 14, 2013

When shoppers are looking to bake at home, private label is one of the first places they appear to turn.


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Multimedia

Videos

Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
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