Private Label Buyer Magazine

PLB February 2014 cover

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February 2014

The February 2014 issue of Private Label Buyer includes articles on consumer attitudes toward store brands, how private label fared for Thanksgiving, and more. Check it out today!

Consumer Survey: Consumer Attitudes Toward Store Brands

A new exclusive survey shows price point can sway consumer purchase decisions toward either national brands or private label in several product categories.

This survey investigating attitudes to private label was sent to members of Consumer Science’s online U.S. panel with responses collected during December 2013.


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Turkey or Toast: How Private Label Fared for Thanksgiving

The PLBuyer Index is up, and the last period was one of the best of the year.

 The PLBuyer Index for the 4 weeks ending December 1, 2013 hit 103.9, up from 102.2. Private label share of revenue was up slightly, to 17.4 percent. Revenue was up 1.8 percent for national brands, but was up 2.3 percent for private label. 


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New Products: February 2014

This month’s new food products include chai tea, red and green tortilla chips, Colby Jack cheese cracker cuts, chicken breast tenders, spinach tortillas and Belgian chocolate cups.


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Consumer Survey: Consumer Attitudes Toward Store Brands

A new exclusive survey shows price point can sway consumer purchase decisions toward either national brands or private label in several product categories.

This survey investigating attitudes to private label was sent to members of Consumer Science’s online U.S. panel with responses collected during December 2013.


Read More

Private Eye: Store Brand Snack Attack

Our secret shoppers head to their local retailers to find out what’s happening with snacks.

Private label nutritional snacks/trail mixes was up 16 percent to $425 million with a 32 percent share, according to SymphonyIRI Group data for the latest 52 weeks ending December 1, 2013.


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The 2014 Category Colonel Awards—New & Improved!

Those of us who make the retail world our home are more than familiar with the product tagline, “New & Improved!” The eye-catching phrase quickly grabs shopper attention as an indicator of change. But the degree of difference between old and new can land anywhere on the reformulation spectrum, from minor tweaks to a complete product overhaul.


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Focus on Digital: Why Store Brand Retail Should Go Mobile

Just when we thought we were beginning to understand the online retail experience, it is evolving again.


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Multimedia

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November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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