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Private Label Buyer Magazine
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The January 2014 issue of Private Label Buyer includes a cover story on store brand packaging strategies, Category Insights on meat and poultry, dairy, and refrigerated foods, and more. Check it out today!
Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).
The prepared foods segment promises great things for retail in the coming years.
"In the private label world, dairy has always been the leader,” said Alan Hiebert, senior education coordinator for the International Dairy-Deli-Bakery Association (IDDBA).
Both ready-to-brew and ready-to-drink (RTD) beverages are popular among consumers.
This month’s new non-food products include a Pet Latch, Cheddar Blasts pet food and narrow neck PET bottles.
PLMA’s 2014 Private Label Trade Show has come and gone, effectively energizing this industry through myriad conversations centered on strategies for the future, sampling and discussion of the scores of interesting new products profiled on the expo floor, and the insight conveyed by educational sessions and other speakers.
As 2014 unfolds, we will begin to see if predicted private label trends continue to gain ground as expected, or peter out over the year.
I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”