Private Label Buyer Magazine

PLB January 2014 cover

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January 2014

The January 2014 issue of Private Label Buyer includes a cover story on store brand packaging strategies, Category Insights on meat and poultry, dairy, and refrigerated foods, and more. Check it out today!

Cover Story

Store Brand Packaging Strategies

The right packaging choice is integral to galvanizing private label product success - and branding.
January 2, 2014

Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).


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Category Insights: Refrigerated

Hot Trends from the Cold Case

Prepared entrées, soups and sandwiches help retailers compete with restaurants, while refrigerated sides, sauces and more offer points of differentiation from their shelf-stable counterparts.
January 2, 2014

The prepared foods segment promises great things for retail in the coming years.


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Category Insights: Dairy

Daring Private Label Dairy

High shares and new trends make the case for private label expansion in the dairy case.
January 2, 2014

"In the private label world, dairy has always been the leader,” said Alan Hiebert, senior education coordinator for the International Dairy-Deli-Bakery Association (IDDBA).


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Private Eye - Beverages

Private Label Pick-me-ups

Our secret shoppers head to their local retailers to find out what’s happening with beverages in both ready-to-drink and ready-to-brew products.
January 2, 2014

Both ready-to-brew and ready-to-drink (RTD) beverages are popular among consumers.


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New Products: January 2014

January 2, 2014

This month’s new non-food products include a Pet Latch, Cheddar Blasts pet food and narrow neck PET bottles.


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PLMA Review - Exclusives

PLMA 2013 - Reflecting Our Culture of Convenience

PLMA offered insight into the many initiatives driving store brand business forward, including cultural influences, convenience and the ongoing balance of value and premium.
January 2, 2014

PLMA’s 2014 Private Label Trade Show has come and gone, effectively energizing this industry through myriad conversations centered on strategies for the future, sampling and discussion of the scores of interesting new products profiled on the expo floor, and the insight conveyed by educational sessions and other speakers.


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PLBuyer Index

Our Seasonal Non-Edible Rollercoaster

Insight into pricing strategies helps make sense of the seasonal swings we’re seeing in Non-Edible store brand products.
January 2, 2014

The total store PLBuyer Index is at 102.2 for the 52 weeks ending November 3, 2013.


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Following The Buzz

2014 Begins in a Most Convenient Way

January 2, 2014

As 2014 unfolds, we will begin to see if predicted private label trends continue to gain ground as expected, or peter out over the year.


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Thinking Inside the Box

Private Label vs. Store Brand?

January 2, 2014

I have taught two of my university courses (on two different continents) in “PL Marketing, Product Development and Strategy” and was challenged from several different sources (manufacturer, retailer, marketer, publisher, analyst) about the use of the term “label,” as in “private label.”


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Focus on Digital

Dawn of the Virtually Unlimited Package

January 2, 2014

Until recently, product packaging hadn’t really changed much. Some visual branding and information that described what you were buying was all that was fit to print.


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Multimedia

Videos

Image Galleries

September 2013 New Non-Food Products

This month’s new non-food products include soft chews for dogs, bottle labeling technology, skin-care products, eyebrow razors, and baby-safe laundry detergent.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
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