Private Label Buyer Magazine


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April 2012

Volume: 26
Edition: 4
Check out the April 2012 issue or go to the Digital Editions page to view the interactive magazine
Special Report

Cup of Convenience

April 10, 2012
Private label is an opportunity area for convenience stores that are willing to make a commitment to executing the right strategy.
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Canned Fruit & Vegetables

Shelf Stable

April 10, 2012
While sales of fresh fruits and vegetables are on the rise, the canned varieties are relatively flat. The good news is that private label products have gained market share and found success by providing cost-conscious consumers with their pantry staples.
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Feminine Hygiene

Feminine Mystique

April 10, 2012
Private label has made inroads into the feminine hygiene category.
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Special Report

The Hot List

April 10, 2012
Made up of non-food categories that saw dollar sales across food, drug and mass merchandise outlets (excluding Walmart) expand 10 percent or more during the 52 weeks ending Jan. 22, 2012, PLBuyer’s Hot List includes fewer categories than last year’s version (38 vs. 51).

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Tactics Watch - Pricing

Price Check

April 10, 2012
Here’s how to develop a pricing strategy for your private label products that reflects their value without leaving too much profit on the table.
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Merchandising Report: Dairy

Like No Udder

April 10, 2012
Each month, PLBuyer brings you a different Merchandising Report, which will give you a snapshot of private label ads and key facts for a particular category or product segment.
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Lynn’s Lowdown

Well, Isn't That Convenient?

April 10, 2012
This issue, the cover story focuses on what’s happening with private label at convenience stores.
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Thinking Inside the Box

The Time To Wow is Now

April 10, 2012
I was recently at the PLMA roundtable discussing new product development.

Not long ago, we had clients here in our home base of Toronto for a whole week doing workshops on NPD.
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Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
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