- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
Private Label Buyer Magazine
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The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!
As any cultural anthropologist worth their salt will tell you, the highly nuanced historical relationship between human societies and their surrounding environments factors greatly into evolutionary progress. In much the same way, the catalysts driving private label retail growth within key retail organizations in various countries around the world has created playing fields with distinctions—and category penetration—not yet seen in the United States.
As private label struggles to gain traction in the cosmetics category, retailers are offering high-functioning and distinctive store brand products to remain competitive.
Private label paper products have performed well over the past year, according to IRI, with dollar sales increases from last year in all categories but one—disposable cups—greater than the national brands.
April’s 2014 4-week period that closed on April 20 give a fairly complete glimpse of how private label faired during the Easter holiday shopping period.
This month’s featured new non-food product is specialty printed wooden stick cotton swabs.
The playing field for nationally branded and private label retail grocery products has seen a considerable shift in recent years as retailers put more effort into their private label lines, diversifying the types of products offered, getting more involved in the manufacturing process, and sometimes investing in marketing and advertising of private label to varying degrees.
Each month, we send out secret shoppers located in various parts of the country to investigate the real-world promotional and merchandising tactics employed by retailers across multiple channels.
Everyone wants to know “what’s next.” When it comes to private label, you can usually look overseas for answers. This is particularly true for social and digital marketing, as retailers in Europe and elsewhere have begun to create new and innovative digital experiences for their shoppers.
Are we brands or a series of comparative products with some unmemorable names on them?
As retailers seek to grow their private label portfolios, gaining a stronger footing in existing categories and breaking new ground with fresh penetration into categories that previously didn’t have any private label representation, they inevitably face ongoing competition with national brands.