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No brand is immune to crisis.
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If you want to build and strengthen your brand in the twenty-first century, you need more than clever grassroots promotions and hip guerrilla marketing. You need Living Brands, Raymond Nadeau's dynamic, groundbreaking approach to branding that shows you, in six simple steps, how to become an integral part of your consumers' lives.

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.

Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use.

The first behind-the-scenes look at the stunning success of America's hippest discount retailer

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions.

In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing.

The Definitive Guide to Sources of Supply for the Private Label Industry. Buyers can find complete contact information for suppliers. Suppliers are typically listed alphabetically and by product.

Winning At Retail shares insights, case studies and lessons learned from thousands of studies conducted by Perception Research Services (www.prsresearch.com), the leading company in packaging and shopper marketing research.