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Everything owners should know but don't. Secrets on advertising, buying, hiring, training, retaining, compensation, motivation, service, leadership, merchandising, staffing, organizing you business for success, networking, prospecting and more. An invaluable tool for owners and managers!View
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference, 1st Edition
No brand is immune to crisis.
WILL YOU BE READY?
If you want to build and strengthen your brand in the twenty-first century, you need more than clever grassroots promotions and hip guerrilla marketing. You need Living Brands, Raymond Nadeau's dynamic, groundbreaking approach to branding that shows you, in six simple steps, how to become an integral part of your consumers' lives.View
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.View
Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use.View
The first behind-the-scenes look at the stunning success of America's hippest discount retailerView
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions.View
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing.View
The Definitive Guide to Sources of Supply for the Private Label Industry. Buyers can find complete contact information for suppliers. Suppliers are typically listed alphabetically and by product.View