The PL Buyer Magazine Podcasts

Newsmakers and industry leaders discuss the hot topics of the day in the private label industry in the PLBuyer Podcast.

Retailers don't normally spend a lot of time looking at how consumers perceive their private label items, but they should, Here's why. - August 25, 2011

Duration 16 minutes
Key No. 7 to successful new private label products introduction is performance measurement. Hear why from Patrick Rodmell.

Design Expert and PLBuyer Columnist Patrick Rodmell begins discussion of his 10 keys to private label succes - July 6, 2011

Duration 16 minutes
Discover how to approach strategic brand positioning, his first key.

Product Quality Management is the second key to private label success, says expert Patrick Rodmell. - July 6, 2011

Duration 13 minutes
Listen to this second in a series of podcasts with PLBuyer columnist Patrick Rodmell.

Effective pricing strategy is the third of 10 keys to private brand success - July 5, 2011

Duration 16 minutes
Design Expert Patrick Rodmell tells you how to price effectively in this, his third podcast with PLBuyer.

Hear all about Patrick Rodmell's fourth key to private brand success - July 5, 2011

Duration 14 minutes
Communication of purchase drivers is the fourth of 10 keys to master.

Process engineering may not sound sexy, but its very necessary for private label success. - July 5, 2011

Duration 15 minutes
Hear what design expert Patrick Rodmell has to say that can help you with your private label development processes

Me-too products rarely sell well; product innovation is key to PL success, says design expert Patrick Rodmell - July 5, 2011

Duration 15 minutes
Listen to learn more about Rodmell's sixth key to private label success.

Hear what John Morgan, executive director of the Association of Coupon Professionals, has to say about couponing that can help you sell more private label products - June 14, 2011

Duration 4 minutes
PL Buyer sits down with John Morgan, executive director of the Association of Coupon Professionals, to discuss the world of couponing and how to make it work for private label retailers. Hear what Morgan has to say that can help you sell more private label products.

The private label retailer of the future will have a smaller physical store and a larger online presence that offers technology to make shopping easier for customers - March 29, 2011

Duration 7 minutes
Predicted Anne Zybowski, director, retail insight, for research firm Kantar Retail. Hear more of what Zybowski discussed with PLBuyer after her formal presentation was over.

Fresh & Easy led all retailers when it came to advertising private label items in a recent weekly ad circular, from Tom Pirovano, vice president of industry insights, ECRM - February 10, 2011

Duration 7 minutes
An exclusive look at strategies and trends in private label advertising around the country.



Image Galleries

October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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