The PL Buyer Magazine Podcasts

Newsmakers and industry leaders discuss the hot topics of the day in the private label industry in the PLBuyer Podcast.

Longo Execs Say Plan For Success In Private Label

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Duration 2 minutes

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

Nielsen Analyst To Discuss Concern At Conference

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Duration 3 minutes

Nielsen Senior Vice President of Consumer and Shopper Insights Todd Hale will be one of the keynote speakers at the PLBuyer conference “Private Label, The Next Generation” next month. In this podcast, Hale said companies should be asking why private brands have remained fairly constant the past three years despite the slow economic recovery.

Supervalu VP Previews Conference

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Duration 4 minutes

Supervalu Vice President of Private Brands Sam Mayberry will be one of the keynote speakers next month at the PLBuyer conference “Private Label, The Next Generation.” Mayberry says in this podcast that retailers must find a niche for their private label products to be successful, rather than just relying on price to win a value proposition.

Conference Preview Podcast, With Terry Lee

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Duration 2 minutes
Terry Lee, founder of Private Brand Advisors and a former executive with Dollar General, Albertson's, and Safeway, is one of the keynote speakers next month at the PLBuyer show "Private Label, the Next Generation." Here he says there are lessons all retailers can learn from the success of dollar channel stores the past few years.

Price Chopper exec previews conference presentation - April 10, 2012

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Duration 3 minutes
Mike DeJulio, the director of corporate brands at Price Chopper, will speak next month at the PLBuyer show "Private Label, the Next Generation." Here he says end cap displays can be important tools for private label product sales.

Drugstores are racing to serve so-called food deserts and private label is a major tool they'll use, says veteran consultant Jay Forbes. - January 12, 2012

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Duration 23 minutes
Hear what Walgreens, CVS and Rite-Aid are doing to offer more food choices to a wide range of new customers.

You can have the best private label strategy in the world, but sales success depends on in-store execution, says Patrick Rodmell. - October 31, 2011

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Duration 15 minutes
Listen to Rodmell, CEO of Watt International, discuss his 10th key to private label success in this podcast.

No other industry so greatly under-supports a key asset as do food retailers with their private labels, says PLBuyer columnist Patrick Rodmell. - October 26, 2011

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Duration 18 minutes
Hear Rodmell discuss why private labels should be marketed just like national brands.

Every retail organization should have a resource dedicated to internal brand building, says PLBuyer columnist Patrick Rodmell. - October 25, 2011

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Duration 14 minutes
Rodmell's Key No. 8 to successful private label brand building focuses on internal brand building.

Hear what Nielsen SVP Todd Hale says about leveraging consumer insights to drive private brands growth. - October 3, 2011

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Duration 3 minutes
PLBuyer caught up with Hale at a recent industry event and asked him to tell you more about key points in a speech he delivered.

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September 2013 New Non-Food Products

This month’s new non-food products include soft chews for dogs, bottle labeling technology, skin-care products, eyebrow razors, and baby-safe laundry detergent.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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THE MAGAZINE

Private Label Buyer Magazine

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April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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