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Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.
Nielsen Senior Vice President of Consumer and Shopper Insights Todd Hale will be one of the keynote speakers at the PLBuyer conference “Private Label, The Next Generation” next month. In this podcast, Hale said companies should be asking why private brands have remained fairly constant the past three years despite the slow economic recovery.
Supervalu Vice President of Private Brands Sam Mayberry will be one of the keynote speakers next month at the PLBuyer conference “Private Label, The Next Generation.” Mayberry says in this podcast that retailers must find a niche for their private label products to be successful, rather than just relying on price to win a value proposition.
This month’s new non-food products include Regenerating Eye Lifting Serum, Sensitive Skin Soap Bars, Cheddar Pet Food, Freezer-Grade Rollstock, and Cardboard Bottles.
No brand is immune to crisis.
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