Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

Nielsen Analyst To Discuss Concern At Conference

Listen

Duration 3 minutes

Nielsen Senior Vice President of Consumer and Shopper Insights Todd Hale will be one of the keynote speakers at the PLBuyer conference “Private Label, The Next Generation” next month. In this podcast, Hale said companies should be asking why private brands have remained fairly constant the past three years despite the slow economic recovery.

Supervalu VP Previews Conference

Listen

Duration 4 minutes

Supervalu Vice President of Private Brands Sam Mayberry will be one of the keynote speakers next month at the PLBuyer conference “Private Label, The Next Generation.” Mayberry says in this podcast that retailers must find a niche for their private label products to be successful, rather than just relying on price to win a value proposition.

Conference Preview Podcast, With Terry Lee

Listen

Duration 2 minutes

Terry Lee, founder of Private Brand Advisors and a former executive with Dollar General, Albertson's, and Safeway, is one of the keynote speakers next month at the PLBuyer show "Private Label, the Next Generation." Here he says there are lessons all retailers can learn from the success of dollar channel stores the past few years.

Price Chopper exec previews conference presentation - April 10, 2012

Listen

Duration 3 minutes

Mike DeJulio, the director of corporate brands at Price Chopper, will speak next month at the PLBuyer show "Private Label, the Next Generation." Here he says end cap displays can be important tools for private label product sales.

Drugstores are racing to serve so-called food deserts and private label is a major tool they'll use, says veteran consultant Jay Forbes. - January 12, 2012

Listen

Duration 23 minutes

Hear what Walgreens, CVS and Rite-Aid are doing to offer more food choices to a wide range of new customers.

You can have the best private label strategy in the world, but sales success depends on in-store execution, says Patrick Rodmell. - October 31, 2011

Listen

Duration 15 minutes

Listen to Rodmell, CEO of Watt International, discuss his 10th key to private label success in this podcast.

No other industry so greatly under-supports a key asset as do food retailers with their private labels, says PLBuyer columnist Patrick Rodmell. - October 26, 2011

Listen

Duration 18 minutes

Hear Rodmell discuss why private labels should be marketed just like national brands.

Every retail organization should have a resource dedicated to internal brand building, says PLBuyer columnist Patrick Rodmell. - October 25, 2011

Listen

Duration 14 minutes

Rodmell's Key No. 8 to successful private label brand building focuses on internal brand building.

Hear what Nielsen SVP Todd Hale says about leveraging consumer insights to drive private brands growth. - October 3, 2011

Listen

Duration 3 minutes

PLBuyer caught up with Hale at a recent industry event and asked him to tell you more about key points in a speech he delivered.

More Multimedia

Multimedia

Videos

Image Galleries

The PLBuyer Top 10, April 2013

The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.

Podcasts

Listen

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

May 2013

The May 2013 Issue of Private Label Buyer includes a cover story on deli choices, as well as Category Insights on milk and juice and cheese products. Check it out today!

Table Of Contents Subscribe

PLMA Trade Show

View Results Poll Archive

THE PRIVATE LABEL BUYER STORE

$M:\General Shared\__AEC Store Katie Z\AEC Store\Images\PL Buyer\brandturnaround.jpeg$

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference, 1st Edition

No brand is immune to crisis.
WILL YOU BE READY?

More Products

Clear Seas Research

With access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.