Items Tagged with 'private label promotions'

ARTICLES

Focus on Digital: Connecting With Convenience

In comparison to other retailers, C-stores have a unique set of challenges. Although the channel has grown over the last few years, it faces pressure from the low prices of dollar stores and the wider assortments of drug chains.


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‘Buy Theirs, Get Ours Free’

In an interesting expansion on trialing tactics, Stop & Shop will again promote its store brands through a “Buy Theirs, Get Ours Free Challenge.” 


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Focus on Digital: Madness Can Be a Sane Choice For Engaging Promotions

As we escape the cold, wintery doldrums of February, March brings the promise of spring, warmer weather and the unshakable grip of one of America’s greatest pastimes: the office March Madness pool.


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Focus on Digital

Will We Burst the Store Brand Bubble?

Store brands have seen breathtaking growth in recent years. In 2012, sales surpassed $108 billion and unit share climbed over 21 percent, according to PLMA and Nielsen.


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Focus on Digital

Store Brand Tactics for Social Media

Store brand manufacturers are at a disadvantage in reaching the consumer. What to do?

 In a recent interview with The Wall Street Journal, Procter & Gamble CEO A. G. Lafley said his company is now spending upward of 35% of its marketing budget on social and digital media—a whopping $1.5 billion!  


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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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