- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
Items Tagged with 'private label business'
Private label stands to gain much by adding targeted high-use gluten-free products to its store brand Bakery/Baked Goods sets.
Every retail dynamic—dialed down to organization, channel, region, current and aspirational shopper demographics, etc.—has an inherently advantageous mix of private label and national brands in every category. But hitting that sweet spot is rarely a result of happenstance—and it rarely stands still.
As any cultural anthropologist worth their salt will tell you, the highly nuanced historical relationship between human societies and their surrounding environments factors greatly into evolutionary progress. In much the same way, the catalysts driving private label retail growth within key retail organizations in various countries around the world has created playing fields with distinctions—and category penetration—not yet seen in the United States.
Each month, we send out secret shoppers located in various parts of the country to investigate the real-world promotional and merchandising tactics employed by retailers across multiple channels.
The playing field for nationally branded and private label retail grocery products has seen a considerable shift in recent years as retailers put more effort into their private label lines, diversifying the types of products offered, getting more involved in the manufacturing process, and sometimes investing in marketing and advertising of private label to varying degrees.
As retailers seek to grow their private label portfolios, gaining a stronger footing in existing categories and breaking new ground with fresh penetration into categories that previously didn’t have any private label representation, they inevitably face ongoing competition with national brands.
Are we brands or a series of comparative products with some unmemorable names on them?
Promotional opportunities abound whenever the World Cup comes around, and savvy retailers will strategically work their own brands into the mix.
Pet products have seen relatively flat sales, so retailers are working to develop products that stand out, with health-and-wellness a key premium approach.
One of the tools retailers can use in their brand-building is by relating select details of the coffee product’s back story, aspects that make it unique and add value, helping quench shoppers’ thirst for farm-to-table product knowledge.