Items Tagged with 'store brand promotions'

ARTICLES

Are You Seeing a World Cup Lift?

By Douglas J. Peckenpaugh
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Promotional opportunities abound whenever the World Cup comes around, and savvy retailers will strategically work their own brands into the mix. 


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Private Label Promotions Tracker, 12-11-13

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This week 60% of the retailers saw an increase in their Private Label promotions when compared to the same week last year. Of those that increased, two did so by more than 50%.


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Private Label Promotions Tracker, 11-20-13

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 This week 54% of the retailers saw a decrease in their Private Label promotions when compared to the same week last year.  Of those that decreased, two did so by more than 50%. 


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Private Label Promotions Tracker, 11-13-13

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This week 53% of the retailers saw an increase in their Private Label promotions when compared to the same week last year. Of those that increased, two did so by more than 40%.


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Private Label Promotions Tracker, 11-6-13

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This week 53% of the retailers saw a decrease in their Private Label promotions when compared to the same week last year. Of those that increased, two did so by more than 60%.


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Private Label Promotions Tracker, 10-30-13

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This week 53% of the retailers saw a decrease in their Private Label promotions when compared to the same week last year. Of those that increased, three did so by more than 20%.


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Private Label Promotions Tracker, 10-23-13

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This week 67% of the retailers saw an increase in their Private Label promotions when compared to the same week last year. Of those that increased, two did so by more than 60%.


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Private Label Promotions Tracker, 10-16-13

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This week 73% of the retailers saw a decrease in their Private Label promotions when compared to the same week last year. Of those that decreased, two did so by more than 25%.


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Private Label Promotions Tracker, 10-9-13

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This week 60% of the retailers saw an increase in their Private Label promotions when compared to the same week last year. Of those that increased, two did so by more than 30%.


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Private Label Promotions Tracker, 10-2-13

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 This week 60% of the retailers saw an increase in their Private Label promotions when compared to the same week last year.  Of those that increased, three did so by more than 40%. 


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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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