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RadioShack has entered into a five-year agreement with NACSORP,a subsidiary of the National Association of College Stores, to offer brand name electronics and exclusive private brand products, including Enercell portable power and AUVIO headphones and Bluetooth speakers, to college store customers.
RadioShack CEO Joe Magnacca told analysts this week that the company would enhance its focus on the Radio Shack brand, in part by streamlining its other private brands.
On the first conference call with analysts after being named CEO, Joseph Magnacca took the opportunity to call out the company’s private label program and his desire to reinvigorate development in it.
Six days after being promoted to executive vice president at Walgreens, Joseph Magnacca was named CEO of RadioShack effective Feb. 11.
This month’s new food products include mini cheesecakes and pastries, microwavable rice, couscous, pickled garlic, barbecue sauces and rubs, salsa, jerky, and English toffee.
Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.
The June 2013 Issue of Private Label Buyer includes a cover story on the PLBuyer PLB 360 conference, as well as Category Insights on frozen food and meats and general merchandise. Check it out today!
No brand is immune to crisis.
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