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RadioShack has entered into a five-year agreement with NACSORP,a subsidiary of the National Association of College Stores, to offer brand name electronics and exclusive private brand products, including Enercell portable power and AUVIO headphones and Bluetooth speakers, to college store customers.
RadioShack CEO Joe Magnacca told analysts this week that the company would enhance its focus on the Radio Shack brand, in part by streamlining its other private brands.
On the first conference call with analysts after being named CEO, Joseph Magnacca took the opportunity to call out the company’s private label program and his desire to reinvigorate development in it.
This month’s new food products include mini cheesecakes and pastries, microwavable rice, couscous, pickled garlic, barbecue sauces and rubs, salsa, jerky, and English toffee.
No brand is immune to crisis.
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