Items Tagged with 'coupon'

ARTICLES

Focus on Digital

Who to Watch: The Best Store Brand Digital Marketers

By Jim Wisner
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Which retailers really understand how to maximize private label promotions through new media?


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Focus on Digital

Mobile and digital deals everywhere, but where are private brands?

By Jim Wisner
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During several presentations this past year I have asked everyone in the audience under age 45 to raise their hands in response to two questions. First, “Do you subscribe to a daily newspaper?” And next, “Do you read the food ads and coupon inserts to choose where to shop and what to buy?”


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Economics and Grocery Choices

In the richest part of the world, pockets of society exist where health outcomes sometimes derive from a lack of healthier food options.
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A study bolsters the idea that many people would make better dietary choices were they economically viable.
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Reports Show Digital, Mobile Coupons Growing

By Chris Freeman
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A pair of reports issued Wednesday show the strength of digital and mobile couponing in retail channels in 2012, and expected growth in 2013.


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A Texas Two-Step

By Rich Mitchell - Perishables Buyer
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H.E. Butt Grocery Co. is leveraging price and freshness to lure shoppers to its H-E-B outlets.
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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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