Items Tagged with 'breakfast foods'


Private Eye: Breakfast Foods

Breakfast Bonanza

Our secret shoppers head to their local retailers to find out what’s happening in breakfast foods.
June 4, 2013

Breakfast foods are a $3.7 billion category with a 10.1 percent private label revenue share in 2011, up 0.1 percent from a year earlier, according to Nielsen records compiled for the 2012 PLMA Private Label Yearbook.

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Doug's Drift

Awaken To New Opportunities

June 4, 2013

Although the breakfast cereal market maintains a strong perennial presence, sales have remained flat for years, and consumption continues to decline.

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Home-Style Mini Waffles

April 19, 2013

Fresh & Easy Goodness For Kids Home-Style Mini Waffles are made especially for kids, with parents in mind, and are free from artificial colors, flavors or preservatives.

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Original Flavor Instant Oatmeal

March 26, 2013

Simple Truth Organic Original Flavor Instant Oatmeal has been relaunched from the former brand Private Selection.

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Category Insights: Breakfast Foods

Rise and Shine

PLBuyer takes a look at the private label products that make up what a new Mintel report says is a 19 percent share of breakfast foods sales, with dollar sales up 4.3 percent from 2011.
March 14, 2013

As National School Breakfast Week occurs this month (March 4-8), undoubtedly many parents will contemplate how important breakfast is for their children and themselves.

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H-E-B Cereal Box Design Contest

H-E-B will use kid-created design
February 8, 2013

H-E-B will will use a kid-created design for its H-E-B Toasted Oats and H-E-B Honey Nut Toasted Oats cereals.

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Deeper Look Into Mintel's Breakfast Foods Report

December 19, 2012

A new report from Mintel Group Ltd. shows that private label has a strong foothold in breakfast foods, competing against a highly fragmented national brand landscape. Deeper inside, though, are a number of insights about private label's strength in the categories.

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Mintel: Private Label Holding Strong Shares At Breakfast

December 12, 2012

A new report from Mintel Group Ltd. Shows that private label has a strong foothold in breakfast foods, competing against a highly fragmented national brand landscape.

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Steel Cut Oatmeal

November 27, 2012

Steel Cut Brown Sugar & Maple Oatmeal includes cooked steel cut oats, water, brown sugar, pure maple syrup, cream, sea salt and cinnamon.

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Early Risers

November 27, 2012

McCain Foods introduces its Early Risers hot handheld breakfast for convenience stores and foodservice programs.

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Image Galleries

August 2014 New Food Products

This month’s new food products are organic coffee, hatch green chili tzatziki, cultured soy, kernel cooking oils, snack seasoning, thin Swiss cheese, tea and lemonade blend, crispy fish shapes, mole rojo braising sauce, sausage & cheese pita pocket, and chicken club pizza.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

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