Items Tagged with 'brand'

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Consumer Reports Finds Store Brand Foods Meet National Brands in Quality

By Jamie Grill-Goodman
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More often than not shoppers buying store brands will get products that are at least of the same quality as the national brand alternative, according to a new Consumer Reports study.  


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ALDI Adds 'Specially Selected' Premium Brand

By Jamie Grill-Goodman
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Grocer ALDI has launched a new premium private label, ''Specially Selected."
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Lee Joins The Partnering Group

By Jamie Grill-Goodman
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Terry Lee has joined The Partnering Group to head up their Private Brands Consulting Practice. 


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Cover Story - Anatomy of PL Branding

Anatomy of Private Label Branding

By Lynn Celmer
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Like the human body, when it comes to private label branding, there are many parts and pieces that need to work together to function properly.
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Tactics Watch: National Brand Promotions

Direct Connect With Brand Promotions

By Chris Freeman
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The national brands are making direct connections with customers, and that is changing the way promotions are being structured as well.
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Catching Up With Chris

Plenty To Learn From Each Other

By Chris Freeman
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You’re reading PLBuyer magazine, and you’re reading it because you’re involved in the private label industry.
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Is Private Label’s Future NBE Or Different?

By Chris Freeman
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Schawk Retail Marketing Vice President Carol Best told a webinar audience this week that retailers were trying to choose whether to provide private label products that matched national brands, or create products and categories that were different.


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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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