Items Tagged with 'brand'

ARTICLES

Consumer Reports Finds Store Brand Foods Meet National Brands in Quality

August 27, 2013

More often than not shoppers buying store brands will get products that are at least of the same quality as the national brand alternative, according to a new Consumer Reports study.  


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ALDI Adds 'Specially Selected' Premium Brand

April 8, 2013
Grocer ALDI has launched a new premium private label, ''Specially Selected."
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Lee Joins The Partnering Group

March 22, 2013

Terry Lee has joined The Partnering Group to head up their Private Brands Consulting Practice. 


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Cover Story - Anatomy of PL Branding

Anatomy of Private Label Branding

August 28, 2012
Like the human body, when it comes to private label branding, there are many parts and pieces that need to work together to function properly.
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Tactics Watch: National Brand Promotions

Direct Connect With Brand Promotions

August 28, 2012
The national brands are making direct connections with customers, and that is changing the way promotions are being structured as well.
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Catching Up With Chris

Plenty To Learn From Each Other

August 28, 2012
You’re reading PLBuyer magazine, and you’re reading it because you’re involved in the private label industry.
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Is Private Label’s Future NBE Or Different?

June 20, 2012

Schawk Retail Marketing Vice President Carol Best told a webinar audience this week that retailers were trying to choose whether to provide private label products that matched national brands, or create products and categories that were different.


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July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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Innovation

Which private label category is currently seeing the most innovation?
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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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