Items Tagged with 'secret shopper'

ARTICLES

Private Eye: Frozen Store Brand Competition Heats Up

Our investigations into private label vs. national brand ice cream and novelties show strong price sensitivity, while frozen breads/dough has room to grow.
By Douglas J. Peckenpaugh
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In order to provide a real-world look inside vital and emerging private label categories, every month we deploy secret shoppers across the country to compare prices and investigate the real-world promotional and merchandising tactics retailers are employing to drive shopper interest and sales.


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Private Eye

Merchandising Private Label Condiments

Merchandising Private Label Condiments
By Jamie Grill-Goodman
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While many shoppers are looking for the old standards in the condiment aisles, there are some new items popping up, as well.


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Private Eye: Personal Care

Private Label Gets Personal

Our secret shoppers head to their local retailers to find out what’s happening in personal care.
By Jamie Grill-Goodman
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Soap was a more than $4 billion category for the latest 52 weeks ending July 14, 2013, up 2 percent, according to IRI data.


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Private Eye: Frozen Foods

Frozen Foods

Our secret shoppers head to their local retailers to find out what’s happening in frozen foods.
By Jamie Grill-Goodman
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The frozen food department accounted for $41 billion in sales in 2011, according to Nielsen records compiled for the 2012 PLMA Private Label Yearbook.


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A Walk Down the Aisle - Beverages

What to Drink?

By Lynn Celmer and PLBuyer Secret Shoppers
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The beverage aisle continues to be a very innovative category, especially when it comes to private label products.


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A Walk Down the Aisle - Deli

Meat the Truth

By Lynn Celmer and PLBuyer Secret Shoppers
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Our PLBuyer secret shoppers were a bit confused and didn’t find a lot of private label choices when it came to deli items.


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Multimedia

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August 2014 New Food Products

This month’s new food products are organic coffee, hatch green chili tzatziki, cultured soy, kernel cooking oils, snack seasoning, thin Swiss cheese, tea and lemonade blend, crispy fish shapes, mole rojo braising sauce, sausage & cheese pita pocket, and chicken club pizza.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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