Items Tagged with 'Sam Mayberry'


Special Report - Supervalu

Can Essential Everyday Carry The Torch For Supervalu?

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The flagship private brand for Supervalu will double in product size by the end of fiscal 2013. Will it be enough for the struggling retailer?
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Supervalu PL Still Has ‘Tremendous Opportunity’

By Chris Freeman
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When Eden Prairie, Minn.-based Supervalu last week announced that it posted lower-than-expected earnings and that its board was undergoing a strategic review of the company, the grocer had other announcements to make.

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Private Eye

First PLBuyer Conference Strikes A Chord

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Excitement reaches peak for first PLBuyer conference, June 5-7 at the Hilton Chicago.

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Supervalu Expanding Essential Everyday

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At a special event in New York City this week, Eden Prairie, Minn.-based Supervalu announced that it would expand its Essential Everyday private label brand to 2,700 products across more than 100 categories by 2013.

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Private Brand Strategy Starts With Knowing Your Customer, Speaker Says

By Lynn Celmer
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It’s important to understand the lifestyles of those your serve and how they view themselves, Sam Mayberry, vice president, private brands at Eden Prairie, Minn.-based Supervalu told attendees during his keynote address Thursday at PLBuyer’s conference, Private Label: The Next Generation, at the Hilton Chicago.

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Image Galleries

August 2014 New Food Products

This month’s new food products are organic coffee, hatch green chili tzatziki, cultured soy, kernel cooking oils, snack seasoning, thin Swiss cheese, tea and lemonade blend, crispy fish shapes, mole rojo braising sauce, sausage & cheese pita pocket, and chicken club pizza.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

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Private Label Segments

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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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